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With over 400 locations across 28 states, <a href="http://www.mcalistersdelifranchise.com/Home.aspx?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcalisters-deli-plans-aggressive-expansions-throughout-north-east-wisconsin-2704519" target="_blank" rel="nofollow" target="_blank">McAlister&rsquo;s Deli</a> has established a strong foothold in a diverse range of markets. Now the fast-casual brand seeks to further its presence in Wisconsin by opening restaurants in the states north-eastern markets, including Green Bay, Appleton, and Oshkosh.

Paul Macaluso, president of <a href="https://mcalistersdeli.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcalisters-deli-plans-aggressive-expansions-throughout-north-east-wisconsin-2704519" target="_blank" rel="nofollow" target="_blank">McAlister&rsquo;s Deli</a>, said that north-east Wisconsin is a region where the franchise is particularly primed for success.

&ldquo;McAlister&rsquo;s has a diverse, unique menu, but when it comes down to it, our sandwiches are a huge draw. We&rsquo;ve got really amazing meat and cheese sandwiches, and these are meat and cheese cities,&rdquo; said Macaluso. &ldquo;As long as we continue to provide amazing sandwiches, we&rsquo;re going to see a lot of business there.&rdquo;

New Wisconsin stores will also benefit from increased brand awareness as the franchise continues to open stores in nearby Midwestern cities.

&ldquo;We&rsquo;ve already seen just how well our concept resonates with customers throughout the Midwest. And because of the similar demographics found throughout the region, this is a natural next step for the brand,&rdquo; Macaluso said. &ldquo;Historically, we&rsquo;ve also seen that McAlister&rsquo;s does best when we expand around the edges of where we&rsquo;re already strong. So as we grow our footprint in states like Illinois and Michigan, we&rsquo;re finding that brand awareness expands outward, as does demand for our product.&rdquo;

Demographically, Wisconsin is in some ways a microcosm of the country at large, with <a href="https://www.neighborhoodscout.com/wi/demographics?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcalisters-deli-plans-aggressive-expansions-throughout-north-east-wisconsin-2704519" target="_blank" rel="nofollow" target="_blank">median household and per-capita incomes</a> nearly identical to the national medians, suggesting that McAlister&rsquo;s rising popularity in other markets throughout the U.S. will be reflected in Wisconsin.

As McAlister&rsquo;s prepares to continue expanding in Wisconsin and throughout the country, the corporate team is focused on making sure all of the brand&rsquo;s new restaurants are well positioned for success.

&ldquo;On the corporate level, everything that we do is designed to set our franchisees up for success,&rdquo; said Macaluso. &ldquo;Between guiding them through the grand opening process and making ourselves accessible to lend a helping hand whenever needed, our top priority is ensuring that the McAlister&rsquo;s model is working in every market it calls home. By helping our franchisees reach their full potential, whether they&rsquo;re single or multi-unit operators, we&rsquo;re helping position the McAlister&rsquo;s brand for continued growth in the long run.&rdquo;

Because an unsuccessful restaurant could damage the entire brand&rsquo;s image, Macaluso sees franchisee support as an essential element of McAlister&rsquo;s Deli&rsquo;s growth strategy.

&ldquo;Our franchisees are ultimately the driving force behind our successful expansion initiatives,&rdquo; said Macaluso. &ldquo;That&rsquo;s why our strong support system is such an integral part of our franchise system&mdash;we want our local owners to receive the best possible advantages in today&rsquo;s ever-evolving restaurant industry.&rdquo;

Macaluso is optimistic that McAlister&rsquo;s will find capable and qualified owners for the brand&rsquo;s Wisconsin restaurants.

&ldquo;Ultimately we&rsquo;re just looking for smart, ambitious people who have a passion for the brand,&rdquo; said Macaluso. &ldquo;It&rsquo;s not like you need a special degree. Our processes have been fine-tuned and are easily applied. I know we&rsquo;re going to find a lot of great new owners in Wisconsin, and I&rsquo;m excited to work with them.&rdquo;

McAlister’s Deli Plans Aggressive Expansions Throughout North-East Wisconsin

1851 Franchise

The growing fast-casual brand seeks new restaurant operators in Wisconsin cities including Green Bay, Appleton, and Oshkosh


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