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QSR franchise McDonald&rsquo;s has partnered with augmented writing platform Textio to improve the brand&rsquo;s hiring practices and hiring-related communications, according to an article on <a href="https://www.qsrmagazine.com/technology/using-ai-reach-more-diverse-applicants?utm_campaign=20190314&amp%3Butm_medium=email&amp%3Butm_source=jolt&utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcdonalds-to-use-ai-technology-to-reach-a-more-diverse-pool-of-applicants-2709416" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">QSR</a>. 

The article said, &ldquo;By using the new software from Textio, the fast-food chain can &lsquo;not only recruit and hire faster, but also to [sic] ensure they reach top-quality applicants in an inclusive manner,&rsquo; according to a statement.&rdquo;

Just how the brand plans to implement more-inclusive recruiting and hiring processes, however, is both timely and futuristic-seeming: data. 

&quot;Textio&#39;s innovative augmented writing platform will give us the insights to know, in real time, whether the language we are using is attracting the most qualified and diverse candidates we can,&rdquo; said Joshua Secrest, McDonald&#39;s senior director of global talent attraction, according to the article.

Textio&rsquo;s AI technology compiles &ldquo;hiring data and results from millions of job listings around the world,&rdquo; monthly collecting &ldquo;10 million new documents to increase the data pool,&rdquo; the article said. Then the technology correlates candidate response to language used.

&ldquo;This move comes as McDonald&rsquo;s is increasingly incorporating technology into all aspects of the brand, from self-ordering kiosks to this application in the company&rsquo;s human resources department,&rdquo; the article said.

Read the full article <a href="https://www.qsrmagazine.com/technology/using-ai-reach-more-diverse-applicants?utm_campaign=20190314&amp%3Butm_medium=email&amp%3Butm_source=jolt&utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcdonalds-to-use-ai-technology-to-reach-a-more-diverse-pool-of-applicants-2709416" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

<div>&nbsp;</div>

McDonald’s, AI, artificial intelligence, diversity, applicants, hiring, hiring practices

McDonald's To Use AI Technology To Reach a More Diverse Pool of Applicants

1851 Franchise

The ubiquitous burger brand has partnered with Textio, an augmented writing platform, to streamline processes and curate content.


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