1851

McDonald&rsquo;s signed a whopping $300 million deal with decision-logic company Dynamic Yield in March of 2019, the brand&rsquo;s first major buyout in two decades. CEO Steve Easterbrook outlined this as one of many steps to rebuild the brand, as many QSR restaurants work to adapt to changing consumer needs. &ldquo;We knew we had to evolve with our changing market and consumer dynamics, and we knew incremental progress wasn&rsquo;t going to cut it,&rdquo; said Easterbrook <a href="https://www.qsrmagazine.com/fast-food/mcdonalds-new-tech-about-change-restaurant-industry?utm_campaign=20190729&amp%3Butm_medium=email&amp%3Butm_source=jolt&utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcdonalds-enhances-menu-customizability-with-touch-screen-ordering-at-8000-locations-2710600" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">in a statement reported by QSR Magazine</a>.&nbsp;

McDonald&rsquo;s intends to completely makeover customer service with self-serve touch-screen kiosks that have already popped up 700 U.S. restaurants. By the end of the year, McDonald&rsquo;s plans to integrate touch-screen ordering in nearly 100 percent of drive-thrus in the U.S. and Australia. The ease of creating a highly customizable orders is part of the appeal of Dynamic Yield&rsquo;s technology, and stores have seen an increase in average check prices.&nbsp;

The technology also allows managers and employees to see diagnostic results in real-time. &ldquo;They can basically decompose the various elements of a drive-thru visit for a customer into its constituent seconds,&rdquo; said Easterbrook. Overall, the brand is trying to decrease time spent ordering in the drive-thru overall by&nbsp;30 seconds.&nbsp;

Read the full story <a href="https://www.qsrmagazine.com/fast-food/mcdonalds-new-tech-about-change-restaurant-industry?utm_campaign=20190729&amp%3Butm_medium=email&amp%3Butm_source=jolt&utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcdonalds-enhances-menu-customizability-with-touch-screen-ordering-at-8000-locations-2710600" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here.</a>&nbsp;

&nbsp;

McDonald's Enhances Menu Customizability With Touch-Screen Ordering At 8,000 Locations

1851 Franchise

The new technology that includes drive-through ordering is the brand’s first major acquisition in 20 years. 

mcdonalds-enhances-menu-customizability-with-touch-screen-ordering-at-8000-locations

Caring Transitions

Caring Transitions: A Recession-Resistant Franchise Opportunity for Entrepreneurs

caring-transitions-a-recession-resistant-franchise-opportunity-for-entrepreneurs

Minuteman Press International

L-R: Bob Titus (CEO), Eric Shank (Catonsville, MD), Bob Heimbuch (RVP), and Nick Titus (President).

Minuteman Press Franchise Owner Eric Shank Recognized at World Expo

minuteman-press-franchise-owner-eric-shank-earns-standing-ovation-at-world-expo-for-growth-in-catonsville-md

Melting Pot

Melting Pot Expands Its Flavor Story With Seasonal Menus and Retail Line

seasonal-menu-retail-innovation

Griswold

How Griswold Honors Veterans Through Care, Employment Opportunities and Franchise Ownership

how-griswold-honors-veterans-through-care-employment-opportunities-and-franchise-ownership

Sola Salons

Photo of exterior of Sola Salons location with brick front and blue sign

Why This Former Silicon Valley Engineer Invested in Sola Salons

silicon-valley-engineer-franchisee

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Crunch Fitness Franchise - Sixth Street Minority Stake - CR Fitness - 1851 Franchise

Sixth Street Takes Minority Stake in CR Fitness, the Largest Crunch Fitness Franchisee

cr-fitness-crunch-fitness-sixth-street-investment

houses, Why Top Franchises of 2025 Outperform Independent Businesses

Why the Top Franchises of 2025 Outperform Independent Businesses

how-franchises-outperform-independent-business-2025-tech-data

Photo of Happinest Brands teams standing together in front of branded vehicles

Happinest Brands Continues Strong 2025 Trajectory With Major Q3 Growth and Strategic Wins

happinest-brands-q3-franchise-growth

Franchise Owners Step Up To Support Communities During Government Shutdown - 1851 Franchise

Franchise Owners Step Up To Support Communities During Government Shutdown

franchise-community-support-shutdown

Slim Chickens Opens R&D Center at World Headquarters To Drive Menu Innovation

slim-chickens-rd-center-fayetteville

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

McDonald's Enhances Menu Customizability With Touch-Screen Ordering At 8,000 Locations

MORE STORIES LIKE THIS