1851

McDonald&rsquo;s Sweden recently gave away limited edition picnic blankets featuring a scannable QR code. According to an article on <a href="https://www.restaurantdive.com/news/mcdonalds-dishes-out-qr-enabled-picnic-blankets-for-hot-spot-delivery/557984/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcdonalds-promotes-hot-spot-delivery-with-high-tech-picnic-blankets-2710403" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Restaurant Dive</a>, the high tech blankets were part of a unique promotion strategy bringing attention to the company&rsquo;s flexible and efficient food-delivery service.&nbsp;

&ldquo;By scanning the blanket&#39;s QR code, a smartphone user sends their geographic location to their food-delivery service of choice, such as Uber Eats,&rdquo; said the article. &ldquo;The nearest McDonald&#39;s chain receives and fulfills the order before handing it off to the delivery service, which will then meet the customer at their blanket.&rdquo;

In the U.S., brands such as <a href="https://www.mobilemarketer.com/news/technology-of-the-year-dominos-hotspots/541904/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcdonalds-promotes-hot-spot-delivery-with-high-tech-picnic-blankets-2710403" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Domino&rsquo;s</a> and <a href="https://www.mobilemarketer.com/news/7-eleven-adds-location-based-delivery-hot-spots/557481/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcdonalds-promotes-hot-spot-delivery-with-high-tech-picnic-blankets-2710403" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">7-Eleven</a> have tried similar tactics. According to the article, &ldquo;McDonald&#39;s QR-enabled picnic blanket may help the company to stand out among a crowded field of fast food chains and delivery options.&rdquo;

As people grow accustomed to on-demand services, it appears Mcdonald&rsquo;s is betting on technology and personalized smartphone services to enhance the customer experience.&nbsp;

To read the full article, click <a href="https://www.restaurantdive.com/news/mcdonalds-dishes-out-qr-enabled-picnic-blankets-for-hot-spot-delivery/557984/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcdonalds-promotes-hot-spot-delivery-with-high-tech-picnic-blankets-2710403" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

McDonald's Promotes Hot Spot Delivery With High Tech Picnic Blankets

1851 Franchise

The brand's recent social media giveaway featured a creative promotion of its mobile ordering services.


mcdonalds-promotes-hot-spot-delivery-with-high-tech-picnic-blankets

Image Studios

image of studios salon suites stylists business owners

Finding Freedom: Why Beauty and Wellness Professionals Build Their Dream Careers With IMAGE Studios

benefits-image-studios-salon-suites

IMAGE Studios Offers a Scalable, Real Estate-Focused Franchise Opportunity in an Industry Projected to More Than Double Within a Decade

image-studios-franchise-opportunity

ServiceMaster Restore

ServiceMaster Restore - Disaster Response - 1851 Franchise

When Disaster Strikes, ServiceMaster Restore Moves

servicemaster-restore-disaster-response-carmen-coleman

Children's Lighthouse

How Children’s Lighthouse Stands Out Among Other Children’s Education, Childcare, and Daycare Franchises

how-childrens-lighthouse-stands-out-among-other-childrens-education-childcare-and-daycare-franchises

The Growth Coach

The Growth Coach Franchise Costs, Fees, Profit and Data for 2025

the-growth-coach-franchise-costs-fees-profit-and-data-for-2025

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

McDonald's Promotes Hot Spot Delivery With High Tech Picnic Blankets

MORE STORIES LIKE THIS