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Last week, <a href="https://1851franchise.com/mcdonald-s-national-sales-growth-comes-up-short-2707282" target="_blank">McDonald&rsquo;s revealed its second-quarter earnings</a>, and the numbers were not encouraging for the legacy brand. Total revenue dropped 12 percent compared to a year ago, including a $700 million loss in the quarter. Same-store sales grew by 2.6 percent, falling short of the three-percent mark expected for stores open longer than a year.

Now, CEO Steve Easterbrook has detailed how the franchise will attempt to bounce back from those losses in Q3. According to <a href="https://www.nrn.com/finance/mcdonald-s-push-hard-value-step-sluggish-guest-counts?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcdonalds-to-push-value-offers-in-response-to-sluggish-sales-2707325" target="_blank" rel="nofollow" target="_blank">an article in Nation&rsquo;s Restaurant News</a>, McDonald&rsquo;s will be leaning heavily on value offers to attract more customers in the second half of the year.

In a conference call with reporters, McDonald&rsquo;s said its franchisees support the strategy, but an operator survey conducted by Kalinowski Equity Research suggests not all owners are optimistic about offering further discounts.

&ldquo;We&rsquo;re worn out on the discounting. It no longer works,&rdquo; said one operator in the survey.

Read the <a href="https://www.nrn.com/finance/mcdonald-s-push-hard-value-step-sluggish-guest-counts?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcdonalds-to-push-value-offers-in-response-to-sluggish-sales-2707325" target="_blank" rel="nofollow" target="_blank">full article at nrn.com</a>.

McDonald’s to Push Value Offers in Response to Sluggish Sales

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