Men In Kilts Continues to Grow as Home Services Industry Booms

It’s no secret that the home services industry flourished during the COVID-19 pandemic. Men In Kilts, the nearly 50-location exterior home cleaning franchise, has effectively tapped into the increased demand. The brand experienced a dramatic surge in both consumer and franchise sales since 2020, and even now, the company’s year-over-year growth shows no signs of slowing.

“Now more than ever, people are reprioritizing home maintenance,” said Men In Kilts brand president Rachel Southard, pointing to the current boom in the $506 billion home services industry. “The home service industry is growing rapidly, and we are particularly well-positioned to capitalize on that momentum. The majority of our services are performed outdoors, which has allowed us to continue operating safely throughout the pandemic. Additionally, an increasing number of people are leaving corporate jobs and taking their careers into their own hands, looking for lucrative business opportunities that are fun and make them excited about their work. Men In Kilts is an attractive prospect in that respect.” 

Despite the challenges of the COVID-19 pandemic, which forced businesses across industries to shutter, the exterior cleaning segment has shown steady growth year-over-year. According to IBIS World, the $8.4 billion market has grown 1.3% per year between 2016 and 2021. And even as the nation returns to a pre-pandemic way of life, that market is expected to grow 2.1% in 2022 alone — thus demonstrating that the heightened demand for these services isn’t diminishing.

What does that mean for Men In Kilts? There is no better time for savvy entrepreneurs to invest in the brand.

“Data suggests that the need for exterior cleaning services will only rise with time, and that aligns with what we’re seeing,” said Southard. “With more people working and spending time at home than ever, they are taking pride in their homes and investing in cleaning and maintenance. As we like to say, ‘Home pride starts outside.’ And with Men In Kilts’ curiosity factor and excellent customer service, we expect our brand to rise above the rest.”

Men In Kilts is backed by Threshold Brands, the 500-unit franchisor behind nationally recognized home service franchises including MaidPro, Pestmaster Services, FlyFoe, USA Insulation, Sir Grout, Heating + Air Paramedics, Plumbing Paramedics and Granite Garage Floors. A key benefit of joining the multi-brand system is the ability to leverage an expanding network of franchise owners and corporate team members, all of whom work together to share best practices, problem-solve and innovate. 

“Our multi-brand structure encourages owners to grow laterally within the Threshold Brands system,” said R. Scott Sutton, chief growth officer at Threshold Brands. “New and longstanding owners alike can expand their portfolio and revenue potential while benefiting from the ability to leverage existing client relationships that owners have already built within their territory.”

The total investment required to begin the operation of a Men In Kilts franchised business ranges from $157,290 to $191,950. This includes $38,000 that must be paid to the franchisor. For more information about Men In Kilts, visit https://meninkiltsfranchising.com/.