Threshold Brands Is Poised to Dominate the Home Services Space With New Leadership Focused on Cross-Brand Growth and National Expansion Opportunities

Home services just might be pandemic-proof. While other industries were hit hard by COVID-19, the in-demand home services industry is expected to see 53% growth between 2020 and 2024. Services from home maintenance and repair to cleaning services and pest control have proven to be steady investments. 

With more people spending time and money on their living space, Threshold Brands — the multi-brand franchisor behind fast-growing service franchises like MaidPro, USA Insulation, Men in Kilts, FlyFoe, Pestmaster Services, Plumbing Paramedics, Heating + Air Paramedics and Sir Grout — is leading in the field, offering lucrative opportunities for franchise owners to expand their portfolio under the Threshold Brands umbrella without needing to seek leads in other territories. 

“While businesses nationwide were forced to shutter during the height of the COVID-19 pandemic, the majority of the brands under the Threshold umbrella were able to continue operations, and some even saw a spike in demand,” said Threshold Brands chief growth officer Scott Sutton. “Threshold Brands has come together during the pandemic, providing owners with unwavering support.” 

Threshold’s corporate team mobilized throughout COVID-19 to help owners with important business matters like applying for PPP loans, crafting targeted and thoughtful ad campaigns and launching new income opportunities to keep brands thriving. 

“The business landscape has been changing on a near-constant basis over these past 18 months and, as a corporate team, it was essential that we step up to provide constant support to our owners in all forms,” said Sutton. “As a result, the majority of the brands have been able to weather the COVID storm and bounce back quickly to get on pace with current sales goals.”

Why Franchisees Should Buy Into Threshold’s Multi-Brand Option

Now under new corporate leadership and with more than 400 units across its portfolio and growing, Threshold is taking aim at a greater share of the home services market through its cross-brand initiative. Franchisees who own one Threshold brand are encouraged to expand to others, diversifying their portfolio with established and emerging home service brands.

Owners who buy into any of the growing number of brands are buying into the entire Threshold Brands experience. Threshold’s corporate team has decades of combined expertise in the home services industry and is prepared to support a new generation of franchisees, regardless of their background or previous industry experience. Threshold provides thorough and continuous training that includes both virtual and on-site components to ensure that new candida

“Collectively, Threshold Brands is able to service many needs of the homeowner — from residential cleaning and pest control to heating and cooling,” Kappler explained. “By doing so, the collective data from the brands provides valuable marketing and operations insights to be shared and leveraged across all brands. With these insights, the Threshold team can work to drive unit-level economics for its franchise owners.”

Additionally, Threshold Brands’ operations are mostly mobile, requiring little to no office space, eliminating the time it takes to open a brick-and-mortar location. With a signing-to-opening timeline almost unheard of in the franchise world, owners of most brands within the Threshold Brands portfolio can hit the ground running within about 90 days and start turning a profit as soon as possible. 

How Decades of Experience Gives Threshold the Competitive Advantage

Threshold’s longstanding authority in the home services space gives the franchisor a solid advantage over competitors. MaidPro, the mobile cleaning brand established in 1991, has been servicing customers for 30 years, and Pestmaster has been providing reliable pest management solutions for more than 40 years. These brands are continuing to provide valuable services with a locally owned and neighborly feel, finding longstanding success by listening to the needs of the customer. 

While brands like MaidPro and Pestmaster have decades of experience with established territories nationwide, emerging brands like Plumbing Heating Paramedics, a premier HVAC company that recently split into two franchise offerings: Plumbing Paramedics and Heating + Air Paramedics, offer opportunities for new franchisees to get in on the ground floor and capture a valuable share of their chosen territory. 

“New owners within our system have the opportunity to capitalize on open territories, while other competitors in the space may have already reached development capacity. Additionally, owners can easily expand to become multi-brand owners within the Threshold Brands umbrella. Our structure allows owners to grow laterally within our system, expanding their portfolio and revenue potential while benefiting from the ability to leverage existing relationships within their territory,” Sutton noted. 

About Threshold Brands: 

Threshold Brands is a holding company of a growing number of franchised service brands: USA Insulation®, MaidPro®, Sir Grout®, FlyFoe®, Men In Kilts®, Pestmaster Services,® Plumbing Paramedics® and Heating + Air Paramedics®. More information about Threshold Brands and its franchising opportunities is available at http://www.thresholdbrands.com.