1851

<a href="https://www.linkedin.com/in/franchisemichael/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=michael-peterson-shares-how-p3-cost-analysts-stands-out-with-a-scalable-low-investment-franchise-model-2728027" target="_blank" rel="nofollow">Michael Peterson</a>, franchise development leader at&nbsp;<a href="https://www.costanalysts.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=michael-peterson-shares-how-p3-cost-analysts-stands-out-with-a-scalable-low-investment-franchise-model-2728027" target="_blank" rel="nofollow">P3 Cost Analysts</a>, recently sat down with 1851 Franchise’s&nbsp;<a href="https://www.linkedin.com/in/powills/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=michael-peterson-shares-how-p3-cost-analysts-stands-out-with-a-scalable-low-investment-franchise-model-2728027" target="_blank" rel="nofollow">Nick Powills</a> on the&nbsp;<a href="https://www.youtube.com/watch?v=9QlgGcY6ffQ&utm_source=1851franchise.com&utm_medium=article&utm_campaign=michael-peterson-shares-how-p3-cost-analysts-stands-out-with-a-scalable-low-investment-franchise-model-2728027" target="_blank" rel="nofollow">“Franchisor Hot Seat” podcast</a> to outline his brand's innovative approach to franchising and what makes&nbsp;<a href="https://1851franchise.com/growth-club/p3-cost-analysts">P3</a> an attractive option for aspiring business owners. As a nationwide cost-reduction consulting firm, P3 empowers franchisees to connect with businesses and governments, helping them optimize expenses while sharing in the savings. Peterson highlights how the franchise’s accessible investment model and robust back-office support provide franchisees with the opportunity to operate a high-earning business with low overhead.During the discussion, Peterson discusses the qualities of the ideal P3 franchisee candidate. He also highlights the brand’s unconventional royalty structure and its focus on transparency. Whether you’re new to franchising or an experienced professional, this interview sheds light on how P3 Cost Analysts is carving out its niche in the franchising industry.A transcript of Powill’s interview with Peterson has been provided below. It has been edited for brevity, clarity and style.Nick Powills: On this “Franchisor Hot Seat,” we're talking about P3 Cost Analysts. Coming up next.All right, Michael, let's start with you, then we'll get into the business. How did you accidentally fall into franchising? What's your franchise backstory?Michael Peterson:&nbsp;You know what, Nick? I love the way you phrased that, because it seems like everybody in our industry kind of just tripped and fell into it, right? My journey started in 2006, so it’s been a while.I was working at a marketing company when I was headhunted by a startup franchise that no one had ever heard of. Within a year, we were the fastest-growing franchise in the United States. I grew that brand — moving from sales to chief administrative officer — and expanded it to about 300 retail locations. I fell in love with what we were doing, which was in the video game space.In 2008, while many remember the housing crisis, I remember it as the release of the iPhone 4, which decimated that industry. I moved on but couldn’t leave franchising. I fell in love with it.Powills: Now with P3, what’s the backdrop of the business? For someone with money but no clear direction, how would you explain it to them?Peterson: At its core, P3 is a nationwide cost reduction consulting brand. Our franchisees work with businesses and governments to analyze and reduce their expenses. We focus on specific expenses that might not seem significant in dollar amounts but are impactful in percentages.For example, we analyze utilities, waste, telecom and similar costs. We reduce those expenses and share the savings with the client. In essence, we are a B2B cost reduction service for medium-sized businesses, governments and schools.Powills: Who is your ideal candidate for a franchisee?Peterson:&nbsp;First and foremost, we’re not necessarily looking for hardcore salespeople, even though it’s a business development brand. Since we started franchising in 2019, we’ve found that successful franchisees are people who enjoy having conversations and building relationships.One of our top franchisees spent 30 years as a fire chief, engaging with his community. We’re looking for people who have the tenacity and desire to build their own business from scratch. Unlike traditional franchises where customers might walk in from day one, P3 franchisees build their client base. They need to be comfortable talking to people and developing those relationships.Powills: Do candidates need an accounting or finance background?Peterson:&nbsp;It’s definitely an advantage if they can manage or speak to a P&amp;L. However, the most critical skill is the ability to have interpersonal conversations. Our franchisees often work with C-level and E-level executives at companies generating $20 million to $200 million in revenue. Presenting well and speaking their language is key.Powills: How are franchisees finding P3?Peterson:&nbsp;We have strong SEO campaigns that attract individuals searching for opportunities in B2B home-based businesses with minimal employees. We also work with franchise consulting companies and brokers, leveraging relationships built since 2011.Powills: What’s your current royalty structure?Peterson:&nbsp;We break the traditional franchise mold. There’s no royalty per se. Instead, we split the savings we generate for clients. Franchisees receive 40% of the savings we earn, and that’s it. From there, we pay our cost reduction specialists, who support the franchisees.Powills: Have you considered building a sales team to help open doors for franchisees?Peterson:&nbsp;That’s essentially what we do. Franchisees outsource the service portion of their business to us. We have a team of specialists — utilities, telecom, waste — who focus solely on their areas. This approach cuts the franchisees' workload in half and ensures they deliver exceptional results.Powills: What percentage of your clients are franchisors?Peterson: Not many. Our clients are typically businesses or organizations generating $20 million to $200 million in revenue. For telecom services, for example, they must spend at least $60,000 annually per location.Powills: Let’s talk about franchisee recruitment. How do you explain the day-to-day experience?Peterson:&nbsp;We’re working on creating detailed calendars and case studies to illustrate the day-to-day. Our website is deep with hundreds of pages and resources for both franchisees and potential clients.Powills: Do you include earnings claims in your Item 19?Peterson:&nbsp;Absolutely. I’m a stickler for transparency. Our Item 19 includes average, median, high and low earnings for franchisees in their first, second, third and fourth years. For example, franchisees starting in 2023 averaged $40,000 in their first year. Those who started in 2021 were averaging over $250,000 by 2023.Powills: That’s impressive for a $60,000 investment.Peterson: Exactly. Our investment is low and franchisees can replace their executive-level income within a few years.Powills: What’s your vision for P3?Peterson:&nbsp;We’ve grown to 40 franchisees since 2019, which many franchisors take a decade to achieve. My focus is continuously refining our value proposition and messaging to capture attention and draw in the right candidates.Powills: You’re in control of nights, weekends and your business model. For someone weighing their options, the financial opportunity with P3 is remarkable compared to higher-cost franchises like pizza chains.Peterson:&nbsp;Absolutely. And if you’re in love with making pizza, don’t buy a pizza franchise. You won’t be making pizzas; you’ll be managing a business. With P3, franchisees have control, a low investment,and the potential for significant earnings.Powills: Michael, thanks for your time. This has been another “Franchisor Hot Seat.”Peterson: Thanks, Nick. Looking forward to reducing your costs soon.Watch the full interview above or on&nbsp;<a href="https://www.youtube.com/watch?v=9QlgGcY6ffQ&utm_source=1851franchise.com&utm_medium=article&utm_campaign=michael-peterson-shares-how-p3-cost-analysts-stands-out-with-a-scalable-low-investment-franchise-model-2728027" target="_blank" rel="nofollow">YouTube</a>.For more interviews with those influencing the franchise industry, check out these stories on 1851 Franchise:<ul><li><a href="https://1851franchise.com/how-benjamin-woodruff-is-leading-woops-macarons-gifting-through-innovation-and-resilience-2727997">How Benjamin Woodruff Is Leading WOOPS! Macrons &amp; Gifting Through Innovation and Resilience</a></li><li><a href="https://1851franchise.com/comfort-keepers/executive-qa-natalie-black-ceo-of-comfort-keepers-2727942#stories">Executive Q&amp;A: Natalie Black, CEO of Comfort Keepers</a></li><li><a href="https://1851franchise.com/childrens-lighthouse/shelly-pair-childrens-lighthouse-franchise-2727877#stories">VP Shelly Pair Shares How Children’s Lighthouse Sets Itself Apart with Hands-On Franchisee Support</a></li></ul>

P3 Cost Analysts Franchise: Scalable, Low-Cost Business Opportunity

1851 Franchise

With a focus on cost reduction and franchisee success, P3 Cost Analysts delivers a unique business opportunity for professionals seeking to build their own ventures in B2B service.

Michael Peterson Shares How P3 Cost Analysts Stands Out with a Scalable, Low-Investment Franchise Model

michael-peterson-shares-how-p3-cost-analysts-stands-out-with-a-scalable-low-investment-franchise-model

United Water Restoration Group

United Water Restoration Group - Yuri Hamada Profile - 1851 Franchise

Yuri Hamada Is Shaping the Future of Branding at United Water Restoration Group

yuri-hamada-is-shaping-the-future-of-branding-at-united-water-restoration-group

Footprints Floors

Hardwood Floors Magazine: Introducing the 2024 Hardwood Floors Magazine 40 Under 40

hardwood-floors-magazine-introducing-the-2024-hardwood-floors-magazine-40-under-40

Layne's Chicken Fingers

Multi-Unit Layne’s Franchisee Secures Real Estate, Set To Open First Ohio Location Early Next Year

multi-unit-laynes-franchisee-secures-real-estate-set-to-open-first-ohio-location-early-next-year

Famous Dave's

Famous Dave's - BBQ Holdings - What Now Atlanta Agg - December 2024 - 1851 Franchise

What Now Atlanta: Local Doctor Bringing Famous Dave’s to Metro Atlanta

what-now-atlanta-local-doctor-bringing-famous-daves-to-metro-atlanta

CHOP5

CHOP5’s Full Bellies Program: A Commitment to Community and Healthy Eating

chop5s-full-bellies-program-a-commitment-to-community-and-healthy-eating

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

Login

facebook

instagram

twitter

linkedin

youtube

Economic Indicators to Watch: CPI, PPI and Jobless Claims Insights for Franchisors and Franchisees

economic-indicators-to-watch-cpi-ppi-and-jobless-claims-insights-for-franchisors-and-franchisees

Global Plastic Pollution Treaty Talks Stall, but Franchises Can Still Act

global-plastic-pollution-treaty-talks-stall-but-franchises-can-still-act

California Restaurant Minimum Wage Hike - 1851 Franchise News Agg

California Restaurants Struggle with $20 Minimum Wage Hike

california-restaurants-struggle-with-20-minimum-wage-hike

McDonald’s Launches New McValue Platform Nationwide in 2025

mcdonalds-launches-new-mcvalue-platform-nationwide-in-2025

Subway CEO John Chidsey Announces Retirement After Five-Year Tenure

subway-ceo-john-chidsey-announces-retirement-after-five-year-tenure

Jeff Brazier Drives Kiddie Academy’s Growth with Strategic Leadership and Franchisee Support

jeff-brazier-drives-kiddie-academys-growth-with-strategic-leadership-and-franchisee-support

Radiance Holdings Secures 2 Spots on 2024 Franchise Times Top 400

radiance-holdings-secures-2-spots-on-2024-franchise-times-top-400

Franchise Deep Dive: Your Pie Franchise Costs, Fees, Profit and Data

franchise-deep-dive-your-pie-franchise-costs-fees-profit-and-data

McDonald's Veterans Bring BIGGBY® COFFEE to Portage, Indiana, with a Drive-Thru-Only Experience

mcdonalds-veterans-bring-biggby-coffee-to-portage-indiana-with-a-drive-thru-only-experience

How to Get Your Kids Involved in Your Franchise Business - 1851 Franchise

How To Get Your Kids Involved in Your Franchise Business

how-to-get-your-kids-involved-in-your-franchise-business

Why This Franchisee Moved from Mexico City to San Antonio to Open Right at Home 

why-this-franchisee-moved-from-mexico-city-to-san-antonio-to-open-right-at-home

Bobby Mascia - Green Ridge Wealth Planning - Succession Plan for Family Franchise - 1851 Franchise

Michael Peterson Shares How P3 Cost Analysts Stands Out with a Scalable, Low-Investment Franchise Model

MORE STORIES LIKE THIS