Hot off of its busiest day of the year, award-winning fast-casual barbeque franchise Mighty Quinn’s BBQ is firing on all cylinders in 2019. For the last several years, Super Bowl Sunday has been the brand’s biggest sales day of the year in terms of pick-up and takeout traffic before and after the game. When you think about it, who wouldn’t want to enjoy the Big Game with old school, wood-fired barbeque that’s seasoned and slow-smoked to perfection?
Beyond just an influx of sales to kick off the year, though, Mighty Quinn’s is poised for a banner year in 2019, in large part due to the strategic planning and diligent preparation that took place over the course of 2018.
“We spent the better part of last year assembling our franchise system to put us in a good position to grow quickly,” said co-founder Micha Magid. “Even though we needed all hands on deck to get that done, our core business still grew by double digits.”
A point of pride for the brand last year was the launching of the Mighty Quinn’s ordering app, adding a loyalty component to the Mighty Quinn’s customer experience that Magid called “impactful” for the brand.
“On the food side,” he continued, “[Mighty Quinn’s co-founder and pitmaster] Hugh Mangum did a great job coming up with LTOs in line with our brand and executing them to perfection. The MQRib sandwich was a big success and our Korean style baby back ribs are about to go live on the menu. Going forward, the MQRib will only be sold at our Yankee Stadium location this season.”
Mighty Quinn’s also signed its first U.S. franchisee late last year, with Long Island native Jason Wotman who will bring three locations to the area. The three-unit deal is the first domino to fall in the brand’s accelerated development plan that calls for an additional 10 to 12 franchised locations across New York and New Jersey by 2020.
“Our goal is to have five to ten franchise deals signed in the early part of 2019,” said Christos Gourmos, Mighty Quinn’s co-founder. “Jason Wotman plans to open one of his three locations this year, so getting him off to a strong start will be a pivotal step in our growth, as well.”
Mighty Quinn’s continues building out from its home base while keeping an eye out for viable franchise partners nationwide. Magid said the brand is also currently in talks to expand to multiple other regions throughout the Northeast and on the West Coast, and will continue to “opportunistically” pursue development opportunities through corporate-owned locations where markets permit.
“We’re bullish about development in the Boston and Washington, D.C. areas and are actively pursuing qualified franchise partners in those markets,” Magid said, noting both cities present themselves well for multi-unit deals due to a lack of barbeque options and ideal demographics.
With so much movement on the development front, it’s clear that taking the time to refine its franchise model is going to result in a sizeable payoff for the brand. Stellar preparation and a top-tier product will lead the way for Mighty Quinn’s as it grows its footprint through franchising this year and beyond. “2019 is just the beginning,” Gourmos said.