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<p><font face="arial"><span style="">Parents have long told their children that it&#8217;s rude to put their elbows on the tabletop</span></font><font face="Calibri, sans-serif"><span style="">,&nbsp;</span></font><font face="arial"><span style="">but in the realm of restaurant marketing, the tabletop can provide valuable real estate for engaging with customers and increasing brand loyalty.</span></font></p><div><font face="arial"><span style="">&#8220;Consumers like seeing a recognizable brand on the table,&#8221; Fred LeFranc, founding partner of Results Thru Strategy told </span></font><em style=" ">Nation&#8217;s Restaurant News</em><font face="arial"><span style=""> for their &#8220;FsVoice&#8221; spotlight recently.&nbsp;</span></font><font face="arial"><span style="">&#8220;The idea of a premium brand is very positive and provides a halo effect for the restaurant. If a brand is appropriate to a particular concept, why not do it?&#8221;</span></font></div><div>&nbsp;</div><div><font face="arial"><span style="">Recognizable brands can help build customer loyalty as guests trust name brand condiments they use at home. Dallas-based &#8220;better burger&#8221; franchise concept <a href="http://www.mooyahfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-offers-quality-family-friendly-options-2676" target="_blank" rel="nofollow" target="_blank">MOOYAH Burgers, Fries &amp; Shakes</a> has grown rapidly over the years due in part to the attention they have paid to gathering guest feedback and using that feedback to enhance the dining experience in line with those preferences.</span></font></div><div>&nbsp;</div><div><font face="arial"><span style="">&#8220;Brand names can make a huge difference. When customers go out to eat they look for brand names they would buy for their own home,&#8221; <a href="http://mooyah.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-offers-quality-family-friendly-options-2676" target="_blank" rel="nofollow" target="_blank">MOOYAH Burgers, Fries &amp; Shakes</a> Director of Operations Samir Wattar told </span></font><em style=" ">Nation&#8217;s Restaurant News</em><font face="arial"><span style="">, adding that since the brand is focused on family-friendliness, having recognized and respected name brands on the tabletop help build trust with their guests.</span></font></div><div>&nbsp;</div><div><font face="arial"><span style="">Click <a href="http://nrn.com/fueling-your-passion/power-tabletop?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-offers-quality-family-friendly-options-2676" target="_blank" rel="nofollow" target="_blank">here</a> to read the original story</span></font><font face="arial"><span style="">.</span></font></div>

1851 Franchise

The "better burger" brand uses feedback to drive consumer experience.

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