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MOOYAH targets Northeast for 25 new units

MOOYAH Burgers, Fries, & Shakes has announced a focused growth plan targeting Rhode Island and Massachusetts for approximately 25 new restaurants.

By Brian Jaeger<p>1851 Contributor</p>
SPONSOREDUpdated 4:16PM 02/25/15
MOOYAH Burgers, Fries, & Shakes has announced a focused growth plan targeting Rhode Island and Massachusetts for approximately 25 new restaurants. The quickly expanding burger brand, through the leadership of experienced development agent Jay Hummer, will add between 20 and 30 jobs per location throughout the Northeast as the development plan is met over the next three years. “MOOYAH has the best product in the better burger category, which has led to the fiercely loyal following that we have created in the markets where we currently exist,” Hummer said. “Now we’re looking for qualified franchise prospects to help bring MOOYAH’s exceptional burgers and customer service to more communities across the Northeast.” With the success that MOOYAH is experiencing with its restaurants in Connecticut and New Jersey, Hummer hopes to build on the fast-casual brand’s positive momentum by focusing on developments in Rhode Island and Massachusetts. A restaurant is currently slated to open in Worcester, Massachusetts, in 2015, and the brand plans to add 15 units in the greater Boston area, at least five units in Greater Springfield and five restaurants in Rhode Island. “Paired with our strong North American growth, strong and targeted individual market development is increasingly a large part of our strategic expansion plans,” said Michael Mabry, MOOYAH’s chief operating officer. “Through the local developer Jay Hummer, we have the ability to penetrate a market with someone embedded within the local business community.” MOOYAH saw tremendous growth in the last several years, expanding from a Texas brand into an emerging national player and leader in the growing “better burger” segment of fast-casual dining. The brand currently has 65 restaurants in 16 states and plans to open 10 more by the end of the year, bringing the system to 75 overall in the United States. In 2015, MOOYAH aims to end the year with 100 restaurants across the country. “MOOYAH began as a simple concept built around friendly people serving the freshest, most delicious burgers, fries and shakes available,” said MOOYAH Co-Founder and CEO Rich Hicks. “As our brand continues to evolve, we are committed to keeping it simple, while still relevant, in order to appeal to guest’s individual tastes and favorites.” Additionally, its family-friendly environment helps MOOYAH stand out above its competition, executives said. They noted that the restaurant chain continues to attract favorable media attention throughout the nation for its commitment to high-quality, first-to-market products, innovative social media tactics, and strong franchise growth. “MOOYAH prides itself on being a family-friendly business, from the guests we serve to the franchisees who open restaurants with the goal of running them with people they consider family,” Mabry said. “We designed the restaurant concept with family in mind so everyone would feel welcome and comfortable.” Those interested in the franchise opportunity are encouraged to contact Hummer at (508) 441-9101 or [email protected]. More information about the MOOYAH franchise opportunity is available at For more information on the growing brand, follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook at the MOOYAH Burgers & Fries Fan page.