1851

In an evolving landscape of fast-casual dining,&nbsp;<a href="https://1851franchise.com/mooyah">MOOYAH Burgers, Fries &amp; Shakes</a>, the nearly 100-unit “best burger” concept, understands the importance of blending innovation, simplicity and top-tier quality in its restaurant operations. By consistently finding new ways to streamline its restaurant operations,&nbsp;<a href="http://mooyahfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-mooyah-burgers-fries-shakes-has-simplified-its-operations-for-franchise-owners-2722827" target="_blank" rel="nofollow">MOOYAH</a> is giving Franchise Owners the opportunity to easily scale their businesses in the communities they serve.“All of our operational initiatives are based on five key drivers: service, speed, accuracy, quality and cleanliness,” said&nbsp;<a href="https://www.linkedin.com/in/beth-stockmoe-2113b63b?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-mooyah-burgers-fries-shakes-has-simplified-its-operations-for-franchise-owners-2722827" target="_blank" rel="nofollow">Beth Stockmoe</a>, MOOYAH's Vice President of Operations. “Everything we do in operations is about improving these five areas for Franchise Owners and our restaurants.”<h3>New and Innovative Menu Initiatives</h3>A core element in MOOYAH’s operational simplification is a strategic shift in&nbsp;<a href="https://1851franchise.com/mooyah/mooyah-fans-have-spoken-the-campfire-burger-and-smores-shake-are-back-2722453#featured">menu offerings</a>. “A couple years ago we did away with LTOs to focus on execution,” said Stockmoe. “But our Team Members and Guests missed it. So, we started offering LTOs again, but this time we included it as part of our Burger Hall of ‘Dang!’ line-up&nbsp; and strategically focused on crafting new burgers and shakes that leveraged existing ingredients.”Through this strategy, MOOYAH was able to introduce new flavors through simple sauces instead of complex recipes, Stockmoe explains. This innovative approach can be seen in creations like the brand’s&nbsp;<a href="http://www.mooyah.com/news/hot-bacon-jam-burger?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-mooyah-burgers-fries-shakes-has-simplified-its-operations-for-franchise-owners-2722827" target="_blank" rel="nofollow">Hot Bacon Jam Burger</a>, which leverages ingredients already available, ensuring ease of execution for Franchise Owners and satisfied taste buds for Guests.&nbsp;<h3>Simple and Effective Back-of-House Processes to Reduce Labor Costs</h3>In response to the tightening labor market, MOOYAH's operational initiatives have evolved towards doing more with fewer resources. This can be seen in the brand’s simple yet effective systems like organized bill tickets, which preclude the need for new recipe memorization and therefore cut back on training requirements.&nbsp;"Franchise Owners can build the products and menu items without a significant time spent on new training," said Stockmoe, underlining the value of user-friendly processes for staff efficiency.In a further move towards simplicity, the franchise has also recently revisited its food preparation procedures. For instance, the franchise has overhauled its fry preparation process to reduce manual labor and improve efficiency. "It is all about minimizing ingredients that we have to bring in and making the process of preparing the food easier," Stockmoe said.&nbsp;The brand is also introducing technological innovations such as kiosks and working on slide positions to mitigate labor constraints. This is in line with the growth of takeout orders, which make up a substantial part of the franchise's sales.<h3>Smaller Restaurant Footprints</h3>Lastly, MOOYAH has spent the past few years exploring smaller restaurant footprints to reduce overhead and labor costs even more for Franchise Owners, Stockmoe says.&nbsp;"We are looking to build smaller so we can run lines with less people,” said Stockmoe. “A 2,200-square-foot site is perfect for MOOYAH in some markets, but we don’t want to ignore the smaller locations as well. The profit margins on smaller restaurants are similar to the larger ones because there is less labor and rent associated."Through these multifaceted operational strategies, MOOYAH is demonstrating how simplicity can lead to not only a better dining experience, but also a more&nbsp;<a href="https://1851franchise.com/mooyah/mooyah-burgers-fries-shakes-celebrates-top-performing-franchisees-at-annual-moo-con-conference-2706782#people">successful business</a> for Franchise Owners.&nbsp;"The four things that will make a Franchise Owner successful are: sales, profit, guest experience and Team Member experience,” said Stockmoe. “If we can simplify operations to optimize those four factors, then we can help Franchise Owners get the best return on their investment."The investment to develop a MOOYAH ranges from $477,918 to $989,793. The franchisor is also offering royalties relief to Franchise Owners who sign both a franchise agreement and lease in 2023. Learn more at:&nbsp;<a href="http://mooyahfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-mooyah-burgers-fries-shakes-has-simplified-its-operations-for-franchise-owners-2722827" target="_blank" rel="nofollow">http://mooyahfranchise.com/</a>.&nbsp;ABOUT MOOYAH BURGERS FRIES &amp; SHAKES&nbsp;MOOYAH Burgers, Fries &amp; Shakes is where “serious” and “fun” are one with the bun. The ridiculicious, fast-casual “best burger” concept is committed to providing the best tasting burger experience possible by specializing in the taste trifecta – mouthwatering made-to-order burgers, hand-cut French fries and real ice cream shakes. Founded in 2007, MOOYAH is obsessed with quality, serving fresh, never-frozen 100% Certified Angus Beef® brand burgers, all-natural turkey burgers and plant-based vegan burgers. MOOYAH’s signature buns are baked in-house daily, and guests can choose from five real cheeses, bacon, avocado and 17 free sauces and toppings made from garden-fresh veggies. MOOYAH also hand-spins 100% real ice cream shakes and offers eight flavors including vanilla, Hershey’s chocolate, Reese’s, Oreo and more. MOOYAH serves guests through dine-in, online ordering, delivery and carryout, as well as its loyalty app.&nbsp;

How MOOYAH Burgers, Fries & Shakes Has Simplified Its Operations for Franchise Owners

1851 Franchise

From implementing effective back-of-house processes to streamlining labor requirements to rolling out simple menu offerings leveraging existing ingredients, the best burger franchise is committed to positioning Franchise Owners for success. 

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

how-mooyah-burgers-fries-shakes-has-simplified-its-operations-for-franchise-owners

Lawn Doctor

Happinest-Lawn-Doctor-Franchisee-Ralph-Valle-Profile-Jacksonville-FL-June-2025

From Near-Quit to 7 Figures: Success With Lawn Doctor in Jacksonville, Florida

lawn-doctor-franchise-success-jacksonville

Atomic Wings

Atomic Wings Debuts in Metro East With Fairview Heights Grand Opening

atomic-wings-debuts-in-metro-east-with-fairview-heights-grand-opening

Pet Wants

Pet Wants Shares Expert Tips on Cleaning Pet Gear Safely in the Dishwasher

pet-wants-shares-expert-tips-on-cleaning-pet-gear-safely-in-the-dishwasher

Griswold

Griswold in Andover, Minnesota, Connects Students and Seniors Through Pen Pal Program

griswold-in-andover-minnesota-connects-students-and-seniors-through-pen-pal-program

HomeTeam Inspection Service

Photo of HomeTeam Inspection Service franchisee Max Moarefdoust

Corporate Employee Turned Owner Illustrates the Power of the HomeTeam Model

max-moarefdoust-hometeam-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Busy Bee Jumpers Franchise Costs, Fees, Profit and Data for 2025

busy-bee-jumpers-franchise-costs-fees-2025

How-petbar-Makes-Pets-and-Their-Owners-Happy-as-Part-of-the-Family-in-a-Clean-and-Fun-Environment

How petbar Makes Pets and Their Owners Happy as Part of the Family in a Clean and Fun Environment

petbar-franchise-opportunity-boutique-pet-grooming

petbar Franchisees Win the $6.89B Global Market With Complete Transparency, Self-Service and Membership Models, Creating the Happiest Place for Dogs

petbar-franchise-opportunity

911 Restoration Franchise Costs, Fees, Profit and Data for 2025

911-restoration-franchise-deep-dive

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

How MOOYAH Burgers, Fries & Shakes Has Simplified Its Operations for Franchise Owners

MORE STORIES LIKE THIS