1851

When a potential franchisee is looking to join a brand, more often than not, the first place they visit is the brand&rsquo;s franchise development website. This can be a critical determining factor in the prospective franchisee&rsquo;s decision-making process. Ultimately the franchise development website can make or break a lead.

1851 Franchise Magazine connected with the Co-Founder and CEO of <a href="http://www.maidprofranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=more-leads-please-what-maidpro-loves-about-its-franchise-development-website-2703337" target="_blank" rel="nofollow" target="_blank">MaidPro</a> Mark Kushinsky, who recently went through the process of redesigning the brand&rsquo;s franchise development website, to get the details on what went into the creation of the website and how it has translated to success.

Showcase the Culture

While several franchise brands outsource the design of the franchise development website, MaidPro took a different approach.

&ldquo;We knew that in order to really showcase MaidPro and our culture, we needed to be deeply involved. The majority and framework was developed internally,&rdquo; said Kushinsky. &ldquo;We did not believe an outside company would understand how to communicate MaidPro as accurately and authentically as we could.&rdquo;

By keeping the development internal, MaidPro has been able to thoroughly showcase what life is like at MaidPro through the eyes of those that are within the walls of the business day in and day out.

Display the Life of a Franchisee

As prospective franchisees visit different franchise development websites, the ultimate question they are trying to answer is, &ldquo;What is it like being a franchisee here?&rdquo; Once a prospective franchisee leaves a franchise development website, they should be able to answer this question.

&ldquo;We do a great job of answering all of the questions we hear from prospective franchisees right on the site,&rdquo; said Kushinsky. &ldquo;We created informational content for our most queried searches which gets prospective franchisees on site and interacting with the rest of our content.&rdquo;

Since targeting information on the franchise development website to answer questions that a prospective franchisee might ask, MaidPro has seen most leads that have visited the franchise development website already have a full understanding of what it means to be a franchisee.

Focus on the Secret Sauce

Beyond displaying the culture and the lifestyle, it is important to highlight what makes the concept different from the others. Unfortunately, many prospective franchisees don&rsquo;t just stick to one franchise development website within their search. In order to keep them wanting more, point out what is unique about the concept.

&ldquo;Find your own secret sauce,&rdquo; said Kushinsky. &ldquo;What is special about your brand? Understand why you, as a franchisee, would want to join. Communicate that the best way you can.&rdquo;

By utilizing internal strength and brand familiarity, MaidPro has been able to highlight their own &ldquo;secret sauce&rdquo; to their franchise development website, and recommend that other brands do the same.

Since MaidPro redesigned its franchise development website, the brand has seen a 62% increase in traffic from the previous website. Leads are up as much as 197%, with a 109% increase in visitors requesting information on the new website.

As first impressions are key, creating a memorable and highly functioning franchise development website is one of the most important steps for the brand&rsquo;s introduction to the world, but more specifically, to the franchisees that could eventually make up its system.

&nbsp;

MaidPro franchise, cleaning franchise opportunities

More Leads, Please: What MaidPro Loves About Its Franchise Development Website

1851 Franchise

Co-Founder and CEO of MaidPro Mark Kushinsky lays out the key components of what went into the brand’s franchise development website and how it has functioned since.
 


more-leads-please-what-maidpro-loves-about-its-franchise-development-website

TruBlue Home Service Ally

TruBlue Featured in USA Today as Key Player in Helping Seniors Age Safely at Home

trublue-featured-in-usa-today-as-key-player-in-helping-seniors-age-safely-at-home

Right at Home

Right at Home Marks 30 Years With Continued Franchise Growth

Right at Home Marks 30 Years With Continued Franchise Growth, Tech Advancements, and Strong System Engagement in First Half of 2025

right-at-home-franchise-growth-2025

KidStrong Franchising, LLC

Unlocking Superpowers: How KidStrong Is Building the Next Generation of Confident Kids — and Thriving Franchise Owners

kidstrong-franchise-confident-kids

Image of a kid growing up, developing with kidstrong, high fiving and smiling. 

How KidStrong has Become the Franchise Disrupting Child Development by Partnering with Purpose-Driven Franchise Owners 

kidstrong-franchise-opportunity-child-development

Picture of kids for franchise business Kidstrong which focuses on child development and fitness

KidStrong Is Pediatrician-Recommended for Raising Confident, Capable Kids and Families Can't Get Enough

kidstrong-child-development-program

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Franchisee spotlight graphic with photos of Danielle Rosemond & Usman Khan & TruBlue logo

Family Members of Local Physicians Bring TruBlue Franchise to North Central Nassau, Long Island: A Health Care-Inspired Approach to Aging in Place

family-brings-trublue-franchise-to-north-central-nassau

How This Franchise Consultant Turned a Love for Dogs Into a Business with Dog Training Elite

How This Franchise Consultant Turned a Lifelong Love for Dogs Into a Growing Business with Dog Training Elite

how-this-franchise-consultant-turned-a-lifelong-love-for-dogs-into-a-growing-business-with-dog-training-elite

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Top 25 Franchise Marketing Leaders: Kelsey McManemin — Vice President of Marketing, HTeaO

top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao

More Leads, Please: What MaidPro Loves About Its Franchise Development Website

MORE STORIES LIKE THIS