1851

When a potential franchisee is looking to join a brand, more often than not, the first place they visit is the brand&rsquo;s franchise development website. This can be a critical determining factor in the prospective franchisee&rsquo;s decision-making process. Ultimately the franchise development website can make or break a lead.

1851 Franchise Magazine connected with the Co-Founder and CEO of <a href="http://www.maidprofranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=more-leads-please-what-maidpro-loves-about-its-franchise-development-website-2703337" target="_blank" rel="nofollow" target="_blank">MaidPro</a> Mark Kushinsky, who recently went through the process of redesigning the brand&rsquo;s franchise development website, to get the details on what went into the creation of the website and how it has translated to success.

Showcase the Culture

While several franchise brands outsource the design of the franchise development website, MaidPro took a different approach.

&ldquo;We knew that in order to really showcase MaidPro and our culture, we needed to be deeply involved. The majority and framework was developed internally,&rdquo; said Kushinsky. &ldquo;We did not believe an outside company would understand how to communicate MaidPro as accurately and authentically as we could.&rdquo;

By keeping the development internal, MaidPro has been able to thoroughly showcase what life is like at MaidPro through the eyes of those that are within the walls of the business day in and day out.

Display the Life of a Franchisee

As prospective franchisees visit different franchise development websites, the ultimate question they are trying to answer is, &ldquo;What is it like being a franchisee here?&rdquo; Once a prospective franchisee leaves a franchise development website, they should be able to answer this question.

&ldquo;We do a great job of answering all of the questions we hear from prospective franchisees right on the site,&rdquo; said Kushinsky. &ldquo;We created informational content for our most queried searches which gets prospective franchisees on site and interacting with the rest of our content.&rdquo;

Since targeting information on the franchise development website to answer questions that a prospective franchisee might ask, MaidPro has seen most leads that have visited the franchise development website already have a full understanding of what it means to be a franchisee.

Focus on the Secret Sauce

Beyond displaying the culture and the lifestyle, it is important to highlight what makes the concept different from the others. Unfortunately, many prospective franchisees don&rsquo;t just stick to one franchise development website within their search. In order to keep them wanting more, point out what is unique about the concept.

&ldquo;Find your own secret sauce,&rdquo; said Kushinsky. &ldquo;What is special about your brand? Understand why you, as a franchisee, would want to join. Communicate that the best way you can.&rdquo;

By utilizing internal strength and brand familiarity, MaidPro has been able to highlight their own &ldquo;secret sauce&rdquo; to their franchise development website, and recommend that other brands do the same.

Since MaidPro redesigned its franchise development website, the brand has seen a 62% increase in traffic from the previous website. Leads are up as much as 197%, with a 109% increase in visitors requesting information on the new website.

As first impressions are key, creating a memorable and highly functioning franchise development website is one of the most important steps for the brand&rsquo;s introduction to the world, but more specifically, to the franchisees that could eventually make up its system.

&nbsp;

MaidPro franchise, cleaning franchise opportunities

More Leads, Please: What MaidPro Loves About Its Franchise Development Website

1851 Franchise

Co-Founder and CEO of MaidPro Mark Kushinsky lays out the key components of what went into the brand’s franchise development website and how it has functioned since.
 


more-leads-please-what-maidpro-loves-about-its-franchise-development-website

Mosquito Hunters

Photo of Pest Hunters and Humbug Holiday Lighting teams

Mosquito Hunters Triples the Opportunity: 3-in-1 Franchise Model Fuels Growth

mosquito-hunters-three-in-one-franchise-model

Shuckin' Shack

Photo of Shuckin' Shack Oyster Bar beverages

Shuckin’ Shack Looks To Expand South Carolina Presence With Growth in Florence

shuckin-shack-franchise-florence-south-carolina

United Water Restoration Group

The Importance of Quick Response in the Water Restoration Business: How United Water Restoration Group Leads the Way

the-importance-of-quick-response-in-the-water-restoration-business-how-united-water-restoration-group-leads-the-way

Senior Care Authority

Senior Care Authority Celebrates Major Wins and Welcomes Four New Franchisees in Q1 2025

senior-care-authority-celebrates-major-wins-and-welcomes-four-new-franchisees-in-q1-2025

Children's Lighthouse

Why This Hotel Franchise Owners is Investing in Children’s Lighthouse 

why-this-hotel-franchise-owners-is-investing-in-childrens-lighthouse

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Franchise Face-Lifts: Why Major Restaurant Brands Are Betting Big on Remodels

franchise-face-lifts-why-major-restaurant-brands-are-betting-big-on-remodels

How New Tariffs Are Causing Price Hikes and Surcharges for U.S. Businesses and Franchises - 1851

Tariffs Prompt Price Hikes, Surcharges as Businesses (and Franchises) Brace for Rising Costs 

tariffs-prompt-price-hikes-surcharges

Pizza Hut - EYM Group - Chapter 11 Bankruptcy - 77 Pizza Hut Locations Sold - 1851 Franchise

77 Pizza Hut Locations Sold After Franchisee Bankruptcy Filing

pizza-hut-franchisee-bankruptcy-eym-group

Jersey Mike's - Blackstone - Global Growth - 1851 Franchise

Jersey Mike’s Ramps Up Global Growth Following Blackstone Acquisition

jersey-mikes-blackstone-growth

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Amateur Bodybuilder and Business Partner Bring Passion for Fitness to World Gym Franchise in Fulton, New York

amateur-bodybuilder-and-business-partner-bring-passion-for-fitness-to-world-gym-franchise-in-fulton-new-york

franchisee spotlight graphic with photo of Venetya Evans and Sylvan Learning logo

IT Leader Celebrates One Year of Sylvan Learning in Simi Valley: A Passion for Education and Technology Drives Her Mission to Help Students Succeed

it-leader-celebrates-one-year-of-sylvan-learning-in-simi-valley

Military Veteran and Craft Beer Enthusiast to Bring Voodoo Brewing Co. to Toledo, Ohio

military-veteran-and-craft-beer-enthusiast-to-bring-voodoo-brewing-co-to-toledo-ohio

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025 - 1851 Franchise

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025

paris-baguette-ranks-among-top-franchises-on-entrepreneurs-franchise-500-for-2025

Lindora’s New President Discusses Franchise Growth and the Future of Health and Wellness

lindoras-new-president-discusses-franchise-growth-and-the-future-of-health-and-wellness

More Leads, Please: What MaidPro Loves About Its Franchise Development Website

MORE STORIES LIKE THIS