How Mosquito Joe Aims to Become the Leader in the Outdoor Pest Prevention Industry
There has never been a more lucrative time to join the mosquito prevention industry.
One example of this is the booming mosquito repellent market, which was valued at 3.2 billion in 2016 and is expected to reach 5 billion dollars in 2022 – a 7.5% projected increase in less than a decade. This increase is an indication of a growing demand from American consumers for mosquito abatement
While the primary growth of the sector can be attributed to the increasing number of mosquito-borne diseases in recent years, companies like national mosquito prevention franchise Mosquito Joe have capitalized on the growing demand for protection by establishing a solution to consumer’s needs.
The brand has established its position as an industry leader in rapid and intelligent growth since it began franchising in 2013, growing to more than 322 territories in 34 states. Now, with a clear path in sight to become the largest outdoor pest prevention franchise in the nation, CEO Kevin Wilson is ramping up efforts to ensure the brand accomplishes this goal within the next calendar year.
“Reaching this milestone will make Mosquito Joe the market leader, which is vital to our future growth,” said Wilson. “We’ll be the largest provider of outdoor pest control in the country based solely on our number of units, and we plan to achieve that in 2018. This is a true testament to all of our franchisees and something that I know will mean a lot to them.”
So far in 2017, Mosquito Joe has sold more than 55 new territories – with a number of others anticipated to close prior to the end of the year. Looking ahead at 2018, Wilson aims to sign more than 50 new territories, bringing the brand’s total to 388 locations. The company also received a number of accolades ranging from landing on Entrepreneur’s list of Top Franchises for Veterans to recognition as one of the Best Places to Work by both Outside Magazine and Inc.
“Our recognition as a ‘Best Place to Work’ is a sign that our employees love working at Buzz Franchise Brands and is something that will help us continue to recruit great people to foster further growth,” said Wilson. “This ranking not only validates our organization when we reach out to qualified candidates but drives potential franchisees to reach out to us independently because they want to join a company with a great culture.”
Another way the brand plans to achieve this goal is through encouraging successful existing franchisees to sign on for more territories. In order to do so, Wilson wants to ensure these entrepreneurs have the best possible support.
“Franchisees are busy running a business and for many of them, this is their first time owning and running a business. It’s understandable for them to feel like they’re drinking from a firehose,” said Wilson. “We need to be able to support customer recruitment and growth by getting our training materials out to our franchisees and their managers in an easy to read format – helping them succeed by changing their tactics. There is so much data out there, it’s vital to streamline this so they can make the right growth decisions.”
Mirroring the growth of Mosquito Joe is parent company Buzz Franchise Brands, which has now officially established its multi-brand platform through the launch of its third brand. In 2016, Buzz Franchise Brands added pool repair and maintenance franchise Pool Scouts to its portfolio and now, the brand is ready to ramp up the recruitment efforts of its home cleaning franchise, Home Clean Heroes.
“We are excited to continue sharing our best practices across all platforms with the launch of Home Clean Heroes. We’re beginning to explore our fourth brand and look forward to another strong year for Buzz Franchise Brands.”