Mosquito Joe’s Seasonal Business Growth Strategy

Mosquito Joe has seen rapid year-over-year growth since the concept began franchising in 2013.  With 26 signings already in the books for 2017 and many decision days scheduled through the end of the year, 2018 is projected to be a huge year for the mosquito prevention brand whose services are in higher demand than ever before.

While the brand’s proven system and dedicated owners are a reflection of its success, these accomplishments can also be attributed to the intelligent way that Mosquito Joe has chosen to grow. The team recently brought on COO Lou Schager to help streamline operations, and he’s currently ramping up for what many prospects don’t realize is the busiest training season of the year – the winter.

“Ideally, we would like to have our franchisees fully trained and licensed months before the opening of their inaugural season, allowing them time to execute a hyper-localized marketing campaign aimed to establish brand awareness and attract customers in their community.  On average, most franchisees open their season in late March to early April, depending on their region,” according to Schager.

The opening checklist provided to new owners typically takes between 3 to 4 months to complete, beginning with each franchisee taking Mosquito Joe's online training course.  Once the online training is done, owners and office managers travel to the corporate office in Virginia Beach for onsite, hands-on training. While a few franchisees have been able to complete the opening checklist in as little as 45 days, the 3 to 4-month timeline proves that now is the ideal time for new franchisees to jump on board with the booming brand.

“From now until the end of February is a great window to get new prospects in the door,” said Schager. “We work with new franchisees to launch local marketing campaigns in January to tie in with our national marketing efforts.  Once marketing and referrals from family and friends are working in tandem, our franchisees’ customer base really begins to grow.  Also, looking beyond a franchisee’s first year, we have found that those who start on time and execute a full season in their first year are better positioned for a successful second year.”

Beyond the initial training for new franchisees, Mosquito Joe also offers regular recurring training throughout the year.  In addition, business owners enjoy access to a designated franchise business coach and to the brand’s marketing team throughout the year to help new franchisees get established and for existing owners refresh to their knowledge.  In 2018, Mosquito Joe plans to introduce “graduate level” training to existing owners to help accelerate their growth as they consider expansion opportunities in year two and beyond.

“We have operators like Brad and Stephanie Simon in Arkansas who have a territory that covers most of the state. They’ve done an outstanding job with marketing and standardizing operations in multiple territories across a large geographical area that has resulted in dramatic growth in a few short years.  Our graduate-level training will aim to capture best practices across our system to provide our franchisees the tools they need to scale and grow.”

And this low-investment mobile concept that offers rapid expansion has created an unparalleled opportunity for franchisees like the Simon’s with a work hard, play hard mentality.

“The seasonality of our concept creates a great quality of life for our franchisees,” said Schager. “You can accrue a year-long revenue stream for your family in just 7-9 months. Then you have the off-season to refine your business mode, explore other opportunities, take the time off or travel. This is a lucrative time to join our successful growing business.”

For more information on franchise opportunities, visit https://mosquitojoefranchise.com/.