Why My Favorite Muffin’s Limited Service Offering is an Advantage for Franchisees

Since its inception in 1988, My Favorite Muffin® has made a name for itself in the specialty-bakery category and developed best practices to maximize its franchisees’ success. The brand's carefully-crafted, chef-inspired proprietary recipes even helped it land a spot on Entrepreneur Magazine’s Top Food Franchises of 2019, where it came in at No. 13. 

Now with more than 18 locations across the United States, My Favorite Muffin is well-positioned for success thanks to a number of advantages it offers franchisees, including a simplified business model designed with cost in mind and a limited product line. 

My Favorite Muffin’s business model offers franchise owners two models from which to choose: a lower-cost muffin bakery concept named My Favorite Muffin Gourmet Muffin Bakery or a fast-casual café named Your All Day Bakery Café. Both the bakery and café are uniquely positioned in not only the breakfast space, but also in dessert, snacking, gifting and catering spaces, thereby giving franchise owners a unique and diverse portfolio of business opportunities—without the complexity of a full-service restaurant. “My Favorite Muffin franchisees have access to multiple streams of revenue, which makes the brand such a unique opportunity in food service,” said My Favorite Muffin Franchise Development Lead Brian Evans. “Thanks to these streams of revenue, My Favorite Muffin is poised to make gourmet muffins the next big thing.”

Another notable aspect of My Favorite Muffin’s business model is that it was built with cost in mind. The total investment necessary to begin operation of a My Favorite Muffin franchise ranges from $234,000 to $338,000 and from $96,500 to $268,000 for a satellite store—putting the brand on the lower end of restaurant franchises when it comes to investment cost. The café concept, Your All Day Bakery Café, boasts a store model with a relatively small footprint, thus making it ideal for multi-unit deals within one territory. “Specializing in just great-tasting muffins and high-quality coffee gives My Favorite Muffins the means to lower the initial investment cost by limiting the required equipment and square footage needed to operate the store—all done with the franchisee in mind,” Evans said. 

My Favorite Muffin is also advantageous because of its limited product line. Because its sole focus is on great-tasting muffins and high-quality coffee, franchisees can expect a low cost of goods sold as well as low operating costs. In addition to low operating costs, a limited product line also creates a streamlined training process for staff members. Whether a candidate chooses to run a bakery or café, each location is run with a maximum of ten employees and closes at 6 p.m. so franchisees can enjoy a healthy work-life balance, without the stressors of operating a full-service restaurant. 

While the product line is limited, the flavors are not. My Favorite Muffin offers a selection of up to 30 flavor profiles including classic favorites like Blueberry or Chocolate Chip as well as an assortment of fun creations like Boston Cream Pie or Cinnamon Swirl Cheesecake—all crafted from chef-driven, proprietary batters. 

My Favorite Muffin is the leader in the category because it has the best of both worlds: proof of concept, with a store that has been successful for 30 years, and the potential to grow, thanks to it being the only gourmet-muffin-focused franchise out there. “My Favorite Muffin is leader in the category,” Evans said. “The franchise industry is highly competitive, but our brand really stands out from any other brand because of its unique position in the category, simple business model and limited product line. Now is the time for My Favorite Muffin to emerge as the hot trend, with breakfast, snacking, dessert and catering options that are unmatched in the industry.”

To learn more about franchising with My Favorite Muffin, visit: https://www.myfavoritemuffinfranchising.com/.