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Nation’s Restaurant News: Iced tea gives sales a boost
Brands like Famous Toastery take advantage of the summer season’s ice tea craze.
Famous Toastery is taking iced tea to the next level this summer.
The popular breakfast, brunch and dinner franchise decided to give the people what they want: more iced tea options. Famous Toastery has noticed that iced tea has been very popular among customers, and the brand wanted to give them tastier options for the summer season.
Robert Maynard, chief executive and co-founder of Famous Toastery, discussed the ice tea trend with Nation’s Restaurant News.
“Consumers want variety; flavored teas gives them that option,” he said.
The brand is introducing new peach, mint and spearmint iced tea flavors.
“It’s been so hot and we love that mint tea is so refreshing as an ice cold tea,” Maynard told Nation’s Restaurant News.
Famous Toastery currently has twelve locations and plans to expand more nationwide.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
