Franchise News
Today’s restaurant operators are always on the hunt for new ways to bolster business. Most recently, this means turning to technology that takes the guesswork out of wait lists.
In today’s, digital-obsessed, convenience-driven age, restaurant technology providers are continually enhancing their offerings. Meanwhile, savvy operators are on a never-ending hunt for new and innovative ways to bolster business.
Most recently, the focus Is on software that’s designed to manage wait lists.
In a recent article on Nation’s Restaurant News, Kevin Wan, an owner of Sophia’s Thai Kitchen in Davis, California, explained how the Waitlist Me app has streamlined operations and reduced hassles for customers. The restaurant added the software, which alerts customers with text messages, two years ago. After it was implemented, guests no longer had to use bulky pagers that tethered them within 75 yards of the restaurant.
Wan also found that with the new technology, customers were more willing to commit their names to the wait list if they didn’t have to stick to the immediate area. It also helped to ease restaurant operations.
“Each table box clearly shows how long the table has been there, and if a future party is already assigned to it,” Wan said. “With one glance, a host or manager can see which tables will be coming available, which are already being saved for a future party and which ones won’t be freeing up anytime soon.”
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About the Author
Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
