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Nestle is hoping to enter the high-end coffee market with its latest acquisition. According to a <a href="http://http//www.nrn.com/finance/nestl-buys-majority-stake-blue-bottle-coffee?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-nestle-buys-majority-stake-in-blue-bottle-coffee-2704206" target="_blank" rel="nofollow" target="_blank">recent Nation&rsquo;s Restaurant News article</a>, the world&rsquo;s largest coffee producer has acquired a majority stake in Oakland-based Blue Bottle Coffee. The deal valued at $700 million for 68-percent share of the company.

&ldquo;This move underlines Nestl&eacute;&rsquo;s focus on investing in high-growth&nbsp;categories and acting on consumer trends,&rdquo; said Nestl&eacute; CEO Mark Schneider. &ldquo;Blue Bottle Coffee&rsquo;s passion for quality coffee and mission-based outlook make for a highly successful brand. Their path to scale is clearly defined and benefits from increasing consumer appreciation for delicious and sustainable coffee.&rdquo;

Blue Bottle will continue operating as a stand-alone entity and hopes to grow to 55 shops in the U.S. and Japan by the end of the year. With the brand&rsquo;s new premium, ready-to-drink coffees and ground coffee products being sold in retail shops and online, there is now more competition in the market for coffee connoisseurs willing to pay a higher price.

<a href="http://http//www.nrn.com/finance/nestl-buys-majority-stake-blue-bottle-coffee?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-nestle-buys-majority-stake-in-blue-bottle-coffee-2704206" target="_blank" rel="nofollow" target="_blank">Click here</a> to read the full article.

Nation’s Restaurant News: Nestlé Buys Majority Stake in Blue Bottle Coffee

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The world’s largest producer of coffee is looking to get into the high-end coffee market with a new purchase.

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