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One way to launch a new product is by calling out your competitors&mdash;and that&rsquo;s the route Panera Bread has taken with its new line of breakfast sandwiches. In a <a href="http://www.nrn.com/food-trends/panera-petitions-fda-clear-egg-definition?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-panera-petitions-fda-for-clear-egg-definition-2705331" target="_blank" rel="nofollow">recent Nation&rsquo;s Restaurant News article</a>, the bakery-caf&eacute; chain is petitioning the Food and Drug Administration to establish a clear definition of the term &ldquo;egg,&rdquo; while calling out its competitors for serving eggs that include five ingredients or more.

&ldquo;In developing its newest breakfast sandwiches, Panera discovered that current FDA regulations do not establish a definition or a standard of identity for eggs,&rdquo; said the company in a press release. &ldquo;Without this, companies can sell and advertise items that contain multiple additives, such as butter-type flavors, gums and added color, under the generic term &lsquo;egg.&rsquo;&rdquo;

Panera claims the new line of breakfast sandwiches use cracked-shell eggs or egg whites with no additives. As real ingredients and no additives continue to be a trend sweeping through the restaurant industry, the chain may gain more consumer trust from the #RespectTheEgg campaign it launched on social media on Friday.

<a href="http://www.nrn.com/food-trends/panera-petitions-fda-clear-egg-definition?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-panera-petitions-fda-for-clear-egg-definition-2705331" target="_blank" rel="nofollow">Click here</a> to read the full article.&nbsp;

panera bread Petitions FDA for Clear ‘Egg’ Definition

Nation’s Restaurant News: Panera Petitions FDA for Clear ‘Egg’ Definition

1851 Franchise

By bringing down its competitors’ egg products, the bakery-café chain attempts to increase buzz about its new breakfast sandwiches.


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Nation’s Restaurant News: Panera Petitions FDA for Clear ‘Egg’ Definition

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