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Nation's Restaurant News: Saladworks Stays Ahead of the Curve by Capitalizing on Consumer Trends
Andy Revella, Saladworks' executive chef, is creating a new salad using the Asian chile condiment gochujang.
Well, it’s pretty much official: Sriracha sauce is everywhere.
The chile sauce that originated in Thailand (where it’s considered mild and isn’t used very often) was popularized in the United States thanks to manufacturers in southern California.
Now, there’s another Asian chile condiment for you to get excited about, and its name is gochujang. Pronounced GO-chew-jong (rhymes with gong, not gang), this Korean fermented paste of chiles, rice, soybeans and salt has been used at independent restaurants for years.
Saladworks’ new executive chef, Andy Revella, is also playing with the combination of charred pineapple and gochujang for a new salad he’s working on. He’s planning on toasting the fruit and serving it with steak slices and an “Asian barbecue sauce” made with gochujang, toasted sesame and ginger.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
