New U Women’s Clinic & Aesthetics is a premier women’s health and wellness concept that bridges the gap between traditional medical care and luxury aesthetics. Founded in February 2020, the brand delivers a holistic, “inside-out” model that includes skin care, injectables, body wellness programs and comprehensive women’s health services.
At the center of it all is founder and CEO Dr. Rachel Fidino, a double board-certified APRN with over 12 years of clinical expertise in women’s health and advanced genetics. A two-time cancer survivor who experienced early menopause and pregnancy loss, Fidino built New U around the kind of care she couldn’t find for herself — evidence-based medicine delivered with a Four Seasons-level experience and a relentless focus on relationships over transactions.