Franchise News
New Website Offers Chick-fil-A Sandwiches on Sundays
Art collective MSCHF is reselling the famously religious brand’s items at a devilish $6.66 price tag.
With nearly 3,000 locations around the world, it’s not difficult to get your hands on a Chick-fil-A sandwich when you want one. Unless, of course, it’s Sunday.
The famously religious franchise has been closed on Sundays since its founding by Truett Cathy in 1946. But now, a new website is reselling Chick-fil-A sandwiches on Sundays.
Launched by Brooklyn-based art collective MSCHF, the website, cheekily named Sunday Service, allows buyers to sign up for Chick-fil-A sandwiches purchased on Saturdays and then re-sold on Sundays for $6.66 (naturally).
Though the intention behind the website is clearly more satirical than financial, Sunday Service does reassure buyers that their second-hand sandwiches are as good as new. In an exchange on Twitter caught by The A.V. Club, MSCHF’s Daniel Greenberg said all sandwiches sold on the site are “kept warm overnight with a professional chef putting some finishing touches on them Sunday before they go out. They are as hot as you’d get them fresh.”
So far, Chick-fil-A has not addressed the website — probably a smart move given MSCHF’s transparently provocative intentions. Ultimately, the franchise will likely benefit from the project, which is putting the OG QSR chicken sandwich top-of-mind as competitors flood the market.
Is there a lesson for other franchise brands here? Perhaps. Chick-fil-A has been at the center of controversies regarding its explicitly Christian practices for years. But its Sunday closures have also provided a strong hook that has kept Chick-fil-A in the cultural conversation. By allowing a little fun at its expense, the brand remains as relevant as ever, which may help explain why a franchise that is open for just six-sevenths of the time its competitors are open is still one of the 50 highest-grossing fast-food chains in the U.S. and one of only five chains to exceed $10 billion in sales last year.
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