In my life, I have interacted with many people who argue for the sake of arguing. They struggle with the idea of compromise. They like to hear themselves speak. They are built to debate.

The sky is blue. Nope, it is grey. Somedays, sure, but not today. No, you’re wrong.

With those who pursue the argument, I see more opportunity. They often miss the chance to learn – especially the viewpoint of others. That lost opportunity in the learning limits the pathway to victory in any argument.

Therefore, the listener wins.

Why?

Because they listen to the holes. They listen to the opportunities. They answer with answers.

I think about this in my approach with communications – including tougher conflict. The faster I can get off my soapbox and start listening to the other viewpoint, the more learning I can do and the more time I can have to create a productive response.

The more I can listen for opportunities and the more I can present positive conflict, the better chance I have at creating resolution.

Now, in each lesson comes the person who is willing to give up the “win” – in conversation, not in takeaway or conclusion. This is called the “bigger person.” This can happen in individual conflict and in larger group settings. The lessons are the key to winning. The lessons help get conflict to a productive resolution.

Someone in every argument has to be the champion. In my opinion, the champion isn’t always the person who always has the last word, but is rather the one that dilutes the friction, creates pause and opens the door for solutions.

This is true in client/customer relations, in husband/wife debates, in political discussions and in everyday talk. You have to understand the argument to learn how to best solve the challenge.

So, the next time your fuse starts to ignite, think about the true victory in a conversation before blowing a gasket. Find the opportunity by listening to the discussion. Listening is greater than hearing. Solutions are greater than conflicts.

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Nick Powills

About the Author

Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.