Franchise News
Not So Quick: QSR Patrons Who Dine In Spend More
Data shows franchises may want to encourage more eating in.
It’s the “fast” in fast food that has provided so many franchises with their customer base. The same goes for the “quick” in quick-service restaurant. Consumers crave convenience - it’s a huge part of what gives these types of eateries an edge over traditional sit-down restaurants.
With that said, it may be time for these establishments to start convincing customers to come in for a sit-down meal instead of grabbing their goodies and dashing out the door.
Citing new research from The NPD Group, Nation’s Restaurant News reported that more people were eating on premises in 2014 when compared to the previous year. What’s more, these customers are spending more than those who pick up and leave or order out.
Dine-in visits represented 39 percent of industry traffic and generated over $233 billion per year. By comparison, take-out visits comprised 61 percent of traffic but only brought in $200 billion a year.
“[Takeout] has been the growth driver for years,” NPD analyst Bonnie Riggs was quoted as saying. “To see dine-in grow, it’s quite a turn.”
Read the full story here.
Don’t Miss the Next Big Franchise Story
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
