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Now That’s Better: Wendy’s Finds Success in Bundles

The fast food brand expects 4 for $4 meals to strengthen Q4 numbers.

By Nick Powills1851 Franchise Publisher
SPONSOREDUpdated 8:08AM • 11/10/15

Photo courtesy of dcwcreations / Shutterstock.com

 
Wendy’s is on pace to meet its 2015 sales expectations, leading the brand to believe a strong Q4 is sure to follow thanks in large to its 4 for $4 bundle meal.
 
The brand’s third quarter same-store sales rose more than 3 percent in North America, and stock rose more than 4 percent following the news. Wendy’s CEO Emil Brolick doesn’t expect the momentum to shift any time soon.
 
“We’re very happy with the early results,” Brolick said according to National Restaurant News. “We’re meeting the consumer need for compelling value with a high-quality offering.”
 
Brolick stated additional meal bundles may be in the works based on the success of Wendy’s current promotion: a Junior Bacon Cheeseburger, chicken nuggets, fries and a drink for $4.
 
“We can expect in a business this size that price/value always plays a role with consumers. Price/value is important to a certain group of consumers.”

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