Franchise News
Order White Castle's Waffles and...Win a Trip to Belgium?
Let’s be honest––there’s no better place to enjoy a Belgian waffle than Belgium.
White Castle is celebrating its popular breakfast menu in the best way possible––sending a lucky winner to Belgium. According to QSR, The fast casual chain’s Winning Waffle Sweepstakes gives customers a chance to win hundreds of different prizes from August 29 to November 3.
How does one enter this sweet sweepstakes? After ordering any waffle item off the White Castle menu––perhaps a Belgium Waffle Slider, a stack of Mini Belgian Waffles or even a classic Chicken & Waffle Slider––upload a photo of your receipt to the sweepstakes website and play a game to uncover a winning waffle. Prizes include free breakfast for a day, week, month or even a whole year. And of course, the grand prize of a free trip to Belgium for two. Who wouldn’t want to go to the motherland of White Castle’s waffles?
Many might know White Castle for its juicy burgers––afterall, it was America’s first fast food hamburger chain––but now the brand is branching out and extending its menu items to a whole new niche.
Innovation has become key for restaurateurs to keep their customers coming back for more. From cutting-edge technology that makes it easier for customers to order food to exciting partnerships with different brands, the fast casual restaurant industry doesn’t seem to be slowing down.
Fast casual restaurants are getting creative when it comes to promotional sweepstakes. Jimmy Johns recently announced it plans on buying a lucky customer a house within its delivery zone. Go big or go home, right?
To read the full article, click here.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
