Papa Murphy's has targeted New Mexico growth, with eyes on the Santa Fe area in particular for development.
According to the Santa Fe New Mexican, the brand has room to add at least six stores to the area in coming years, and the Take 'N' Bake pizza concept will present a unique option for locals.
“It’s a different product with a different niche. Rather than target young, male-eating pizza machines, we’re looking at moms and families,” Papa Murphy's Vice President of Franchise Sales, Gary Payne told the Santa Fe New Mexican.