Patrice & Associates Celebrates Monumental Growth in 2023 with 40 New Franchise Signings and Expansion Plans for 2024

Patrice & Associates, a leading hospitality and corporate staffing franchise, marks the end of a successful 2023 with significant franchise expansion and innovative business developments. By year’s end, Patrice & Associates will have awarded 40 new franchise agreements in markets across the U.S. and Canada.

"We’ve experienced a very strong pipeline this year and an increase in great franchisee referrals," said Jason Miller, VP of Franchise Development for Patrice & Associates. “We aren’t the standard recruiting firm — we work with a company like a physician, diagnosing their needs and then creating a targeted treatment plan to find the right candidates. This strategy allows us to stand out in a booming market, and as a result we are attracting qualified franchisees in a wide variety of markets.”

This year, Patrice & Associates achieved several significant expansion milestones, most notably granting a regional developer license in Eastern Canada and a single-unit license in Vancouver. These key signings underscore the company's strategic emphasis on expanding its presence in Canadian markets.

In addition to franchise growth, Patrice & Associates is also expanding its presence into new business verticals. While P&A franchisees have long been experts in the hospitality industry, the brand has spent the past year entering several new sectors, including construction and engineering, retail, finance, technology, oil and gas, and insurance, among other industries.

“We continue to attract franchisees that have come into the staffing industry through other avenues outside of the hospitality sector,” said Patrice & Associates CEO Brian Miller. “While we are still experts in that field, we are expanding beyond the hospitality and food and beverage space — we help people leverage their industry knowledge in more flexible ways.”

Similarly, another highlight of 2023 was the revamping of Patrice & Associates’ executive search program, also driven by market demands.

"Due to the exodus of the aging workforce and declining birth rates, there is a lot more demand for executive services post-pandemic than we’ve seen in the past," said Brian Miller. “As the type of staffing partner that aims to be symbiotic with the client, we see this as a massive opportunity for our firm to grow. Our owners have learned that if they can place a senior-level position in the hospitality industry, for example, they can also do it in another industry. That is why executive search opens the doors to a lot more opportunity for our franchise owners.”

Behind-the-scenes, 2023 saw the launch of several other initiatives, as well, including a new website and the catchy new slogan: “Let's Get You to Great.”

A new CRM with A.I. capabilities and business intelligence reporting was also rolled out systemwide to enhance franchisee support. “It allows us to attract more people in this tight labor market so our franchisees can properly vet them for clients,” said Brian Miller. “We will be able to coach and counsel clients about how they can improve hiring processes to attract and retain more people. That is a big win for us.”

The Patrice & Associates team also approaches employers from the perspective of a talent acquisition consultant, and recently launched a staffing planning guide to facilitate recruiters conversations with clients. “Our goal is to give franchisees an additional arrow in their quiver,” said Brian Miller. “Overall, we really just want to show up differently than traditional recruiting firms — we are taking it to another level.”

All of these developments have been instrumental in driving the brand's growth and providing additional support for franchise owners in 2023. As Patrice & Associates looks to 2024, the goal is to add 70 more franchisees in North America. In terms of finding the right partners, the company remains committed to diversity and inclusion, with a special focus on increasing veteran participation in the franchise network.

In 2023, Patrice & Associates was ranked No. 289 on Entrepreneur's Franchise 500 and was listed among the Top 100 Brands for Less Than $100,000 Total Investment and the Top Franchises for Diversity, Equity & Inclusion. Patrice & Associates stands out in the recruitment industry with over 175 units in the U.S. and Canada, making it the largest hospitality executive search firm in the country. Recognized for its flexible and affordable franchise model, it allows franchisees to work from home and manage their schedules. Veterans who choose to franchise with Patrice & Associates are eligible for a $6,500 discount.

“Most of our franchisees don’t have hospitality or recruiting backgrounds,” said Brian Miller. “These are people who are looking for something that fulfills their lifestyle and income goals while building a plan for their future – on their terms. We are in a long term cycle of a tight labor market right now which is why it is vital for businesses to partner with an expert like us. The time has never been better to join Patrice & Associates and help fulfill this unmet need in communities all over the country."

For more information, visit: https://1851franchise.com/patriceandassociates

About Patrice & Associates

Patrice & Associates is a recruiting franchise that helps thousands of managerial and executive level candidates every year find rewarding jobs in the hospitality industry and beyond. With strong brand recognition, a flexible business model and a growing footprint, Patrice & Associates has established itself as a leading franchise opportunity in the staffing industry. Today, with over 175 units in the U.S. and Canada, Patrice & Associates is the largest hospitality executive search firm in the country. In 2023, the franchise came in at No. 289 on Entrepreneur's Franchise 500 Rank.