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Peterbrooke Chocolatier Expands Into Charlotte, North Carolina With Signing in Lake Norman

Julie Leslie and her family lead the specialty chocolate shop’s expansion into North Carolina, marking the franchise’s first step in growing across this dynamic market.

JACKSONVILLE, FL — Peterbrooke Chocolatier is proud to announce its expansion into North Carolina with a new shop set to open in the Lake Norman community just north of Charlotte. Peterbrooke is the ideal spot for that special gift, special event, birthday party, a quick chocolate fix, catered event, corporate gift, or just because. 

“Lake Norman is a vibrant, dynamic market with a lot of families, kids and family activities — making it an ideal location for our first of multiple shops in the Charlotte area,” said Chief Operating Officer Jeffery Smith. “It’s a perfect market for Peterbrooke.” 

The new Peterbrooke shop will be owned and operated by Julie Leslie, a former school teacher with a marketing and management background plus entrepreneurial experience. Her husband Ron and their children will also be involved in the business. “They’re a great family to start the growth of the Peterbrooke brand in the Charlotte market,” Smith said.

“We are so excited for this new venture,” said Leslie. “We will not only offer amazing gourmet chocolates and confections, but also unique and memorable chocolate experiences from the moment you step into the shop. From classic milk chocolate bars to gourmet truffles, specialty items such as hand dipped strawberries and wine bottles, gift boxes, baskets, custom molds for businesses, and more - if you can dream it, we can make it.” 

With the lease already signed and construction underway at 356 Morrison Plantation Parkway, Suite B3, Mooresville, North Carolina 28117, the Leslie family is working aggressively to open in time for the holiday season. The new shop will also feature a dedicated space for birthday parties, team building, date nights, book clubs, chocolate classes, summer camps, and more. 

“We are absolutely thrilled to become Lake Norman’s neighborhood chocolatier,” added Leslie. “We’re working day and night to get open and start serving the community right away. Our location is just up from the intersection of Plantation Parkway and Brawley School Road and ideally situated for anyone in the area to get to.”   

For 40 years, Peterbrooke has drawn in crowds across the Southeast U.S. for its handmade chocolates rooted in European tradition mixed with a generous dash of Americana. Since its inception in 1983, Peterbrooke has become famous for its unique take on specialties like chocolate covered popcorn, cookies, pretzels, marshmallows and potato chips, along with Peterbrooke’s signature strawberries that are hand-dipped daily in a proprietary blend of chocolate. Peterbrooke’s traditional favorites — decadent truffles, hand-made caramels and authentic Italian gelato — are also featured in every shop. 

With its limited hours and high-quality, creative products, Peterbrooke presents an ideal investment for those looking to enter the world of franchising while enjoying a balanced lifestyle. And for entrepreneurs in the Charlotte market, this is only the beginning. The franchise sees the market as an ideal area for continued growth. 

“We hope that Lake Norman marks our first entry into the Charlotte market,” said Smith. “There are a lot of pockets where we can put Peterbrooke shops. Charlotte’s certainly a lot larger than even our home market of Jacksonville, where we have 15 locations in the metropolitan complex. So there’s plenty of growth opportunities across Charlotte.” 

About Peterbrooke Chocolatier

Founded in 1983 in Jacksonville, Florida, Peterbrooke Chocolatier is a “neighborhood chocolate shop” offering a wide selection of European-styled handmade chocolates through a distinctly American experience. The first shop opened in Jacksonville’s historic San Marco neighborhood in 1983 and today the brand has 25 locations throughout the Southeast, including Florida, North Carolina, Alabama and Georgia. The brand began franchising in 2006 and continues to focus on high-quality, delicious and beautiful chocolate creations that are perfect for personal or corporate gifts, custom baskets, private parties and more. For more information on franchise ownership or to find the nearest location, visit peterbrooke.com

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