Pizza Hut Tries Super Hard To Make Super Bowl LIII A Memorable One

Pizza Hut sure doesn't have a dearth of ideas for its sponsorship of Super Bowl LIII. According to an article by QSR Magazine, the brand has already been running circles around previous marketing efforts for the occasion, from launching an augmented reality platform for cornhole games to expanding its beer delivery services. But with the big February 3 game day fast approaching, QSR reports the chain announced today that it plans to go for the extra point.

According to the article, NFLShop.com has never offered deals on official Super Bowl merchandise—until now. Pizza Hut customers who order on game day will receive an exclusive discount code, according to the article.

The company is temporarily rebranding its online presence to “Pizza Hut Hut”—going so far as to update the sign on a downtown Atlanta storefront, according to the article. Pizza Hut is also deploying an exclusive fleet of pizza delivery vehicles to offer “Super Bowl-level” surprises to fans in the Georgia city, according to the article.

Fans will be able to do a little dance alongside Pittsburgh Steelers players JuJu Smith-Schuster and Antonio Brown via the augmented reality platform, among other virtual experiences—which is all part of the chain’s larger digital strategy for engagement, according to the article.

Pizza Hut has over 16,800 locations in more than 100 countries. Read the full article here.