How Pollo Campero Is Setting Franchisees Up for Success Through Unmatched Corporate Support

When franchising with Pollo Campero, the fast-casual chicken franchise with 85-plus U.S. locations and another 270 worldwide, franchisees are not only joining a beloved brand in the booming chicken segment, but they are also joining a network with a guaranteed high level of support. 

The team has created a robust center that offers support in everything from the real estate site selection process to marketing assistance, a thorough training program, a strong technology platform and more. And by heavily investing in a franchise structure in Dallas, Pollo Campero is able to support all of its franchisees throughout the United States.

“We're trying to help them in any way possible, not just in processes in the restaurant but also helping them to understand financials, how to hire people, how to reduce the turnover rate, how to control the cost of goods,” said Pollo Campero Head of Operations Fernando Perez. “We have a very strong plan of support so that franchisees can be more successful.” 

By offering a strong, holistic approach to supporting owners on all levels, the brand sets franchisees up for success in everything from daily operations to big-picture growth goals. 

In-Depth Onboarding

During the franchise process, new owners are taught about all things Pollo Campero. This includes the tools and technology utilized, the quality of the products, the different phases of managing a restaurant, how to ensure consistency and more. The team also wants to make sure the franchisee is as passionate about the brand as they are and understands the history that comes with it.

“It really sets franchisees up for success because we spend the time to ensure they understand the brand intimately,” said Blas Escarcega, Pollo Campero’s Director of Franchise Development. “It's one thing to sell a product, but you have to understand the history, the culture and the nostalgic appeal that it has. We want them to be responsible franchise partners so the brand can be protected from a quality assurance perspective.” 

Franchise Business Consultants

Franchisees can expect the same level of support they receive during training throughout the course of ownership. For example, Pollo Campero’s franchise business consultants are always there to bring day-to-day support to each franchisee. 

For any need that franchisees have, from supply chain issues to clarification on a process, franchise business consultants are there to act immediately and find a solution. Ultimately, they are the main point of contact for franchisees to receive assistance and manage their business.

Franchise business consultants also visit each store around the country at least two times a year. During the visit, the consultant will do a 360-degree review of all brand standards at the location.

“We are truly believers that, if you follow the guidelines we have set out, you will be successful with Pollo Campero,” Perez noted. “We also give them recommendations on how to improve their processes or how to be more efficient with resources and even how to increase their profitability. It's a very collaborative effort with them and our intention is to give them all the support they need to to take the most of their business.” 

Constant Innovation

The Pollo Campero team is constantly looking for ways to innovate. The team takes feedback from franchise partners seriously while continuously examining the industry to ensure the brand is adapting to changing consumer needs and experiences. 

For instance, in recent years, Pollo Campero changed the layout of its kitchens. Just by simply reducing the number of steps needed to travel from one side of the kitchen to the other, the brand was able to increase the speed of service and expedite orders. 

“This ultimately increased productivity, not only improving the speed of service, but also the quality, consistency and overall satisfaction of the customer,” said Perez. “At Pollo Campero, it's a nonstop process of looking for continuous improvement.” 

To learn more about franchising with Pollo Campero, visit https://camperofranchise.com/.

About Pollo Campero

Family founded in Guatemala in 1971, Pollo Campero is a fast-service restaurant specializing in uniquely flavorful chicken and a diverse menu offering individual and family meals made with quality ingredients. Using family recipes passed down from generation to generation and a fried chicken recipe that is considered a national treasure of Guatemala, Pollo Campero offers tender, juicy, hand-breaded fried chicken and slow-marinated, citrus-infused grilled chicken that is always fresh and prepared daily. Pollo Campero also offers hand-selected sides inspired by the brand’s roots in Latin America. Since its beginnings as a small, family-owned restaurant, Pollo Campero has grown to more than 350 restaurants around the world. To learn more about Pollo Campero, visit us.campero.com and follow the flavor on Facebook, Twitter and Instagram.