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Pollo Campero Targets North Florida for Franchise Development, Adding 15 Locations and 600 Jobs to the Community by 2026

The Latin American better-chicken chain looks to the Sunshine State as the next stop on its growth plan, starting in Pensacola, Tallahassee, Gainesville and Jacksonville.

By 1851 Staff1851 Staff Contributions
SPONSOREDUpdated 10:10AM 05/16/22

Pollo Campero, the popular better-chicken, fast-casual restaurant chain serving delicious Latin American flavors, boasts more than 80 U.S. locations and another 270 around the world, and 2021 has been the franchise’s best year to date. The brand is in its ninth consecutive year of same-store sales growth and plans to grow in the northern Florida market by adding 15 brick-and-mortar locations in the next five years, with each location creating 40 jobs to the local communities. 

Considering the brand’s growth momentum, its Managing Director & COO, Luis Javier Rodas (LJ), and Senior Director of Operations, Fernando Perez, explained why now is a great time for the franchise to make its move into the northern Florida target market. 

“Pollo Campero’s leadership team has a long history in terms of being expert restaurant operators and brand managers, and we’ve been crafting this superior investment opportunity for potential franchisees,” Rodas said. “We’ve been growing abroad for many years, and right now, there's just so much room to grow in the U.S.”

Rodas cited the growth potential of the northern Florida cities of Pensacola, Tallahassee, Gainesville and Jacksonville as an ideal market full of consumers who will enjoy the menu offerings at Pollo Campero. 

The popular chicken chain began in Guatemala as a family-owned business with a carefully crafted menu and unique chicken recipe, and the concept caught on quickly and earned a loyal following, eventually becoming the world's largest Latin American chicken chain.

Pollo Campero’s crossover appeal, its exceptional brand recognition from consumers with ties to Latin America and its flavor accessibility to diverse demographics are all strong differentiators for the brand as the franchise ramps up in the U.S., where people who identify as Latin American or Hispanic are projected to reach 30% of the total population by 2050. Per the 2019 U.S. Census Bureau, in Florida in particular, the Hispanic population is 26.4%.

“All the demographic indicators that we typically look for are looking quite good,” said Rodas. “We see enough space for us to really be able to take over this business space in these north Florida areas in which we will offer the better, or elevated, chicken solution.” 

Jacksonville will be the hub for the franchise in the north Florida expansion. In Q1 of 2022, Pollo Campero opened  a ghost kitchen.

Pollo Campero is working on corporate expansion into other regions of Florida as well, such as Orlando, Tampa and Miami. With a ghost kitchen already set to open in Miami Beach in the beginning of  2022, the flavorful chicken brand has already made a name for itself in the Sunshine State. 

Pollo Campero has carved out a space in a popular and relevant category. Its chicken offers not just convenience, but also flavor and quality. It’s uniquely positioned from all the other chains that offer chicken in that there’s a nutritious and satisfying “family-dinner” feel to each offering from the menu, whether it be the bone-in family meal, the sandwich meal or the camperitos

“The chicken makes our offerings extremely relevant to groups and families by not only being super accessible but also fueled by quality and passion that really delivers an elevated food experience, both in terms of how it tastes and also how good you feel about eating it,” said Rodas. “I don't think anyone is near where we are from that perspective.”

With its balanced, family-style menu and impressive flavor, Pollo Campero will now leave more people than ever satisfied around the dinner table. As the franchise gains traction, brand recognition and loyal customers throughout northern Florida neighborhoods needing quick-serve meal offerings, Pollo Campero is sure to be the first choice. 

Initial investments range from $887,250 – $2,126,500*. For more information, visit: https://camperofranchise.com/.

*To see the brand’s full reported financials, please reference Pollo Campero’s Franchise Disclosure Document (updated June 7, 2021). 

ABOUT POLLO CAMPERO:

Pollo Campero is a fast-casual restaurant chain focused on delighting guests with better-chicken-offerings. Through its flavor and quality, Pollo Campero offers a unique and convenient feel-good eating experience for individual, group/family and catering occasions. Chicken entrees can be ordered either Campero Fried or Citrus-Grilled, bone in or boneless and paired with an array of fresh sides, drinks and desserts for a complete meal. Pollo Campero started as a small family-owned restaurant in Guatemala in 1971, and has grown to one of the biggest chicken chains in the world.

*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.

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