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Pollo Campero Wraps Up 2022 With 21.7% Increase in Year-Over-Year Sales as it Opened 6 New Restaurants

The leading Guatemalan chicken franchise opened 6 franchise and company stores, experiencing record-breaking sales and unwavering customer loyalty.

By Victoria CampisiStaff Writer
SPONSORED 4:16PM 01/06/23

Pollo Campero, the world’s largest Central American chicken chain, has established itself further as a power player in the international food service industry in 2022Since starting in Guatemala in 1971 and launching in the U.S. 18 years ago, the fast-casual franchise has established 80-plus U.S. locations and another 270 worldwide as demand soars for the brand’s unique menu and delicious offerings. With record-breaking sales increases and growing interest from franchisees, it has been a banner year for Pollo Campero. 

The brand embarked on its most ambitious growth strategy yet, aiming to open 250 restaurants across the U.S. within the next four years and solidify its position as a dominant brand in the $40.6 billion chicken franchise segment. In 2022, Pollo Campero opened 6 locations and saw a 21.7% increase in year-over-year sales. 

“This has been an amazing year for Pollo Campero,” said Director of Franchise Development Blas Escarcega. “We have seen double-digit same-store sales growth and extremely successful new openings. One of the most amazing things we've seen is the success of our store in North Carolina. We’ve witnessed record sales since its opening, and they continue to do well. Our corporate units that we've opened in California are also performing impressively. We expect this momentum to continue into 2023 at these units and new locations to come.”

Andi Valentino Investments Inc. opened Raleigh's first Pollo Campero in October after opening two successful restaurants in Charlotte.  One more is planned for Greensboro, North Carolina in 2023.  The brand also celebrated the opening of four new corporate-owned restaurants in the sunny state of California and another in the windy city of Chicago, Illinois. 

To support even more growth, Pollo Campero’s Guatemala-based parent conglomerate Corporación Multi Inversiones (CMI) invested $1.8 billion across 16 countries as part of its strategic plan for the next three years. Pollo Campero is among CMI’s umbrella of brands and will receive $190 million to open 100 additional units in the U.S. 

“We have successful partners committed to growing the brand after performing very well,” said Escarcega. “They are working with us to develop more in their markets. I’m also recruiting new franchisees into the system, and the key will be to partner with the right ones who have the attributes we’re looking for, whether it’s capital, attitude, the ability to work collaboratively, and the skill set to be able to grow the brand.”

Additionally, Pollo Campero continued building its leadership team in 2022 to support expansion. Escarcega took over the role of director of franchise development, while the team also welcomed Mark Preistland as Marketing Director and Jana Kelley as Franchise Marketing Manager. Preistland brings decades of marketing experience in the franchising industry, including leadership roles with legacy brands like Wendy's, Applebees, Papa Johns and more. Kelley’s background also includes years of experience in the marketing world with advertising agency The Thomas Agency, where she partnered with multiple restaurant concepts and brands. 

Looking ahead to 2023, the brand is aiming for 25 corporate and 8 franchise unit openings. Pollo Campero’s development team is actively seeking new franchise partners in markets across the country to leverage the brand’s proven, scalable model to reach more customers and increase its already-outsized share of the massive — and growing — chicken segment.

“This has been an incredible year for Pollo Campero, and we’re grateful to have the support of our loyal customers,” said Luis Javier Rodas, Pollo Campero’s managing director and COO. “As we look to hit 100 units by next year, we are eager to bring Pollo Campero to more communities by partnering with qualified franchisees who can build locally owned businesses they can be proud of. Eventually, there will be 1,000 Pollo Campero locations across the United States. To get there, we will continue to grow strategically and embrace each market we enter.” 

Escarcega says Pollo Campero’s five-year plan is to reach 180 corporate units and 85 franchise locations — 265 overall by 2026. And 2023 is sure to be another successful year at the company. 

“We are setting ourselves apart in the booming chicken category, and we are eager to bring Pollo Campero to more communities by welcoming new franchisees to the family,” he says. 

To learn more about franchising with Pollo Campero, visit https://camperofranchise.com/.

About Pollo Campero

Family founded in Guatemala in 1971, Pollo Campero is a fast-service restaurant specializing in uniquely flavorful chicken and a diverse menu offering individual and family meals made with quality ingredients. Using family recipes passed down from generation to generation and a fried chicken recipe that is considered a national treasure of Guatemala, Pollo Campero offers tender, juicy, hand-breaded fried chicken and slow-marinated, citrus-infused grilled chicken that is always fresh and prepared daily. Pollo Campero also offers hand-selected sides inspired by the brand’s roots in Latin America. Since its beginnings as a small, family-owned restaurant, Pollo Campero has grown to more than 350 restaurants around the world. To learn more about Pollo Campero, visit us.campero.com and follow the flavor on FacebookTwitter and Instagram.

*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.

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