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Poolwerx Closes 2023 with 18 New Territories and Strong Market Momentum in the U.S.

The residential and commercial pool franchise aims to establish 120+ locations across the country by the end of next year, presenting a promising opportunity for budding entrepreneurs looking to make a splash.

By Luca Piacentini1851 Franchise Managing Editor
SPONSOREDUpdated 4:16PM 01/02/24

As 2023 comes to a close, Poolwerx, the trailblazing full-service swimming pool repair, maintenance and retail franchise, has marked an extraordinary year of growth and innovation. With the addition of 18 new territories across the country, Poolwerx has not only expanded its geographical footprint but also reinforced its commitment to excellence in the pool service sector. The brand entered four new states — Utah, Kentucky, Minnesota and Wisconsin — this year, representing a significant milestone for Poolwerx.

"The rapid onboarding and success of our new franchise partners reflect the robustness of our business model and the dedication of our team,” said Andrew Kidd, CEO of Poolwerx North America. “We're thrilled to see our brand gaining such momentum and recognition."

And those Franchise Partners come from a wide variety of backgrounds, Kidd says, including everyone from former Amazon employees, to landscapersprofessional athletesmiddle managersveterans and more.

“They were all attracted by the company's reputation and the potential for generating recurring revenue, recognizing a gap in the market for qualified pool service providers,” Kidd said. "The diversity of our new franchise partners is a testament to the attractiveness and accessibility of our business model. Our growth is further fueled by the increased demand for pool services following the COVID-19 pandemic, with more pools built during this period than ever before."

Poolwerx stands out in the $7.2 billion pool industry with a “hub and spoke” model that equips its franchise affiliates with multiple revenue streams. The hub is the retail store from which Franchise Partners sell products, and the spokes are their service trucks, which provide an extensive array of residential and commercial services. This diversity ensures that Franchise Partners have a multitude of avenues to explore within the pool industry, catering to various customer needs. 

The residential and commercial pool franchise has also focused on its conversion program this year, offering existing pool business owners an attractive way to scale their business. For example, this year saw Poolwerx announce an exciting conversion agreement for eight new franchise locations in Minnesota and Wisconsin.

“Poolwerx is all about scaling — opening franchises is really their focus and their claim to fame,” said Tom MacNally, the Franchise Partner behind the recent signing. “They are a larger machine than we are, and we are thinking of this as a partnership to help us reach our expansion goals. They can sit down with you and help you add services, figure out the books and even guide on pricing strategies. They have a whole new way of looking at the organization to make you more profitable, successful and efficient. The potential is really exciting and we can’t wait to see what the future holds.”

In support of its expanding network, Poolwerx has also bolstered its leadership team with four critical specialists, enhancing the support available to franchise partners. The company also continues to lead in technology with ongoing investments in its EVP system, setting the stage for further advancements down the line.

All in all, it's no surprise why Poolwerx saw six of its franchise partners secure spots on the esteemed Pool and Spa News Top 50 Service Firms list of 2023.

Looking ahead to 2024, Poolwerx is poised for even greater growth, hoping to achieve U.S expansion to 120+ stores, including multi-site Franchise Partners with multiple locations, adding 30 new franchises annually in the U.S. The team has identified several markets primed for growth, including Texas (Houston, San Antonio and Austin), North Carolina, Georgia, Minnesota and Wisconsin.

“Those interested in the pool cleaning franchise space often only see the tip of the massive revenue stream iceberg,” said Kidd. “The growing pool population in the U.S. presents a vast opportunity for entrepreneurs — every pool built needs a wide-range of maintenance, products and services. At Poolwerx, we're equipped to cater to it all.”

For more information on the cost to buy a Poolwerx franchise, please visit


Poolwerx was founded by entrepreneur John O'Brien after he identified a need in the retail and pool service space for a cost-effective and high-quality brand that delivered expert service via trained and certified professionals. Since its founding in 1992, Poolwerx has grown to become the world's only franchised global brand in the pool service industry, with over 40 retail stores and over 190 service vans across twelve states in the U.S., plus 550-plus service vehicles and 160-plus stores, globally. Poolwerx leaves competitors to tread water thanks to a professional development strategy to convert employees to Franchise Partners, a technology-driven and scalable model and recurring revenue streams. The brand opened its U.S. office in Dallas in 2015 and is now driving explosive franchise growth stateside, with a five-year development plan to have over 250 stores and over 700 service vans operating in the U.S. by 2025.