1851

<a href="https://powertrucksusafranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=power-trucks-usa-looks-to-virginia-to-kick-off-national-franchise-growth-2719115" target="_blank" rel="nofollow">Power Trucks USA</a>, the automotive franchise that performs all truck, Jeep, car and SUV aftermarket accessory sales, service and installations, is ready to dominate the industry. With multiple revenue streams, strong supplier relationships and an expert leadership team, the concept is well-positioned to expand beyond its hometown of Warrenton, Virginia, which is why the team is officially launching the Power Trucks USA franchise opportunity. And although the team is willing to partner with franchisees anywhere in the country, they are actively targeting surrounding markets in Virginia to start growth.&nbsp;“Both north and south Virginia have the potential to be very prominent for us,” said&nbsp;<a href="https://www.linkedin.com/in/jeremiah-fiel-5555476?utm_source=1851franchise.com&utm_medium=article&utm_campaign=power-trucks-usa-looks-to-virginia-to-kick-off-national-franchise-growth-2719115" target="_blank" rel="nofollow">Jeremiah Fiel</a>, CEO and Co-Founder of Power Trucks USA. “We want our home base to be right in the bullseye, expanding out from there at a 60-mile radius with new territories and then moving further south.”Some of those nearby markets in Virginia, Fiel suggests, include Charlottesville, Richmond, Williamsburg, Virginia Beach, Lynchburg, Winchester and Blacksburg. And as a brand new franchise, the concept has wide-open territory availability, with room to add at least half a dozen territories in the state.&nbsp;Ideally, the Power Trucks USA team is looking to find markets similar to their home market of Warrenton, which has proved to be the ideal size and demographic for the business. “We want to find partners in small towns, with populations of maybe 10,000 to 12,000 people, where everyone knows each other,” said Fiel. “There is not a lot of truck aftermarket accessory competition in the state of Virginia, and franchisees have an opportunity to connect with their local dealerships and really establish a strong relationship and referral network. Nearly half of our business comes from car dealerships, so there should at least be a couple in the market. There are thousands of towns like that.”Additionally, Fiel says the consumer demand for Power Trucks USA’s services is only growing in areas like Virginia. “The farther you head into Virginia, the more good old boys with trucks,” he said. “That is why there may be more opportunity in rural areas than in big cities, even though the business can work in those areas as well. Cities like Charlottesville are blowing up, which means stronger business overall.”The&nbsp;<a href="https://www.plasticstoday.com/automotive-and-mobility/automotive-aftermarket-trending-strong-through-2026?utm_source=1851franchise.com&utm_medium=article&utm_campaign=power-trucks-usa-looks-to-virginia-to-kick-off-national-franchise-growth-2719115" target="_blank" rel="nofollow">$50 billion aftermarket accessory industry</a> continues to grow across the country as auto prices increase and people prioritize the up-keep of their current vehicles. While demand is booming, the market is still fragmented, and Power Trucks USA stands out with a uniquely singular approach.“There are a few mom-and-pop businesses in the industry and a few regional players, but nobody who brings our level of passion about taking care of truck and Jeep enthusiasts,” said&nbsp;<a href="https://www.linkedin.com/in/jeff-shiring-86ab048?utm_source=1851franchise.com&utm_medium=article&utm_campaign=power-trucks-usa-looks-to-virginia-to-kick-off-national-franchise-growth-2719115" target="_blank" rel="nofollow">Jeff Shiring</a>, Co-founder of Power Trucks USA and Founder of Managing Partner&nbsp;<a href="https://whitecapenterprises.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=power-trucks-usa-looks-to-virginia-to-kick-off-national-franchise-growth-2719115" target="_blank" rel="nofollow">Whitecap Enterprises</a>. “There are a lot of businesses that try to do it all, whether it be manufacturing sheds or selling trailers, but we don’t see how that is connected to the mission. We are keenly focused on being the preferred group to service customers’ trucks and Jeeps. That is a big key differentiator.”Power Trucks USA aims to satisfy all truck, Jeep, car and SUV aftermarket accessory needs. This includes everything from lift kits, wheels, bumpers, lighting, bed covers, toolboxes, hitches and winches to window tinting, audio systems and floor mats. The company also performs all general maintenance services, including oil changes, brakes, tires and engine repairs on all types of vehicles.Best of all, Shiring says prospective franchisees can tap into those revenue streams for a competitively&nbsp;<a href="https://powertrucksusafranchising.com/start-up-investment-new-location/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=power-trucks-usa-looks-to-virginia-to-kick-off-national-franchise-growth-2719115" target="_blank" rel="nofollow">low investment range</a> of $250,000 to $400,000. “The economics are just very strong,” he said. “Compared to other franchises, it is a very reasonable investment, and the returns presented in the FDD are very significant.”Since incoming owners in Virginia will be the first in the Power Trucks USA system and will be close to the brand’s headquarters, they can expect an exceptional level of support through every step of the business, including training on daily operations, approved products and services, advertising, marketing and financial management of the business.&nbsp;“We want to provide everything franchisees need to thrive — we believe that the very best way we can be successful is to ensure that our franchisees are well-supported,” said Shiring. “We have direct operating experience, business experience and marketing expertise all contained within our team. As we grow, we will continue to expand those resources to ensure incoming owners feel supported.”&nbsp;The ideal Power Trucks USA franchisee, Fiel says, is someone business-savvy who has experience in customer service, is comfortable being the face of their business and is excited about connecting with truck and Jeep enthusiasts. These could be mechanics, technicians, service writers or entrepreneurs from other trades.Looking ahead, Fiel says the team hopes to sell its first two franchise units by the end of 2022, and while Virginia is at the top of the list, the Power Trucks USA team is confident the concept will thrive in any market and is eager to connect with qualified and passionate partners all over the country.“We really decided to franchise Power Trucks USA because it has had such a positive impact on our lives, the lives of our employees and our community — it allowed me to follow my passion for cars, spend fewer hours at work and make a great living,” he said. “We want to share this franchise opportunity with highly motivated individuals looking to become their own boss, achieve financial goals, positively impact and influence their community, and fulfill their automotive passions.”For more information, visit&nbsp;<a href="https://powertrucksusafranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=power-trucks-usa-looks-to-virginia-to-kick-off-national-franchise-growth-2719115" target="_blank" rel="nofollow">https://powertrucksusafranchising.com/</a>.

Power Trucks USA Looks to Virginia to Kick Off National Franchise Growth

1851 Franchise

The automotive aftermarket accessory franchise aims to expand around its home state of Virginia and then build out from there, targeting primed markets in towns across the Southeast. 

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

power-trucks-usa-looks-to-virginia-to-kick-off-national-franchise-growth

SweatHouz

Science, Wellness, Growth: How SweatHouz CEO Mike Tan is Shaping the Future of Contrast Therapy Franchising

mike-tan-franchising-strategy-sweathouz

Biscuit Belly Franchising

Biscuit Belly Expands Across the Southeast U.S. With Six New Locations

biscuit-belly-expands-across-the-southeast-us-with-six-new-locations

Layne's Chicken Fingers

Photo of exterior of Layne's Chicken Fingers restaurant

Layne’s Chicken Fingers Signs Landmark 44-Restaurant Deal, Shatters Records in Monumental Third Quarter

laynes-chicken-franchise-growth-records

Children's Lighthouse

Why Children’s Lighthouse Is a Great Opportunity for Swim School Franchisees

why-childrens-lighthouse-is-a-great-opportunity-for-swim-school-franchisees

Children’s Lighthouse Closes the Third Quarter with Record Franchise Signings and New School Opening

childrenslighthouse-q3-2025-growth

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Amazon outage, AWS outage, Amazon AWS logo

The Day the Cloud Stalled: How Amazon's Outage Impacted Franchise Economy

amazon-aws-outage-franchise-impact-travel-dining-failure

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

How a Steady Economy Could Help Franchisors Plan Their Next Move

how-a-steady-economy-could-help-franchisors-plan-their-next-move

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

image of mellow mushroom deep dive into financials article from 1851 franchise

Mellow Mushroom Franchise Costs, Fees, Profit and Data for 2025

mellow-mushroom-franchise-deep-dive

How goGLOW Turned Clean Beauty Into a Scalable Franchise and Why It’s Accelerating Now

goglow-clean-beauty-tanning-franchise

Shoot 360 Aims for the Topgolf Model, Using Elite Basketball Tech to Appeal to Players '7 to 70'

shoot-360-franchise-growth-tech-basketball-brad-butterworth

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

graphic image of an 1851 franchisee spotlight brayden and johnny steven of teriyaki madness

Father-and-Daughter Team Bring Teriyaki Madness to Wichita, Kansas, With Big Expansion Plans

johnny-brayden-steven-teriyaki-madness-wichita

1851 Franchisee Spotlight graphic with photo of Barb Volk and KidStrong logo

Why This Orangetheory Fitness Franchise Owner Is Developing KidStrong Franchises

kidstrong-franchise-owner-barb-volk-2025

Power Trucks USA Looks to Virginia to Kick Off National Franchise Growth

MORE STORIES LIKE THIS