Franchise News
PR Week: Denny’s ‘Accidentally’ Sends Out Super Slam Press Release Draft
The publicity stunt was designed to promote the brand’s Super Slam value meal.
IHOP isn’t the only brand that’s successfully pulled off a publicity stunt lately. As PR Week notes, Denny’s appeared to accidentally send out a press release that was filled with tracked changes. But the release was no accident — it was sent intentionally in order to draw attention to its $5.99 Super Slam value meal.
According to Denny’s, the move paid off. John Dillon, Denny’s SVP and CMO, said, “We got a couple [outlets asking,] ‘Did you mean to send this out?’ So it is gathering the attention we wanted and starting conversations.”
Dillon went on to add that the targeted viewer of this release was the press instead of consumers, and it was designed to match its social media messaging. On the same day, Denny’s rolled out a national TV spot to promote the deal and reach potential customers.
Don’t Miss the Next Big Franchise Story
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
About the Author
Cassidy McAloon
FollowCassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.
Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.
