1851

Demand in the paint party industry is at an all-time high. Over the past few years, the idea of friends getting together to participate in a painting class while enjoying a glass of wine has gone from completely unknown to nationally recognized. And as more consumers organize paint parties in their local communities, entrepreneurs are signing on to run a paint party business of their own.

Two of those trendsetting entrepreneurs that are paving the way in the rapidly growing industry are Amelia Courtney and Erica Bridges. The friends first met through their children, who were in preschool together. But they decided to become business partners after realizing that there was a glaring gap between paint parties and their clients.

It started after Courtney attended a paint party at a traditional studio while on vacation with her friends. She loved the idea, and immediately thought of telling Bridges about her experience. But there was one thing about paint parties that didn&rsquo;t make sense to her: being confined by one specific studio.

&ldquo;I couldn&rsquo;t wrap my mind around how paint party companies were thriving in a studio location. Between paying for the space, artists and employees to run the front desk, it didn&rsquo;t seem like a sustainable business model,&rdquo; said Courtney. &ldquo;That&rsquo;s when we got the idea to package the paint party concept in a completely different way. Instead of operating out of one specific brick and mortar location, we saw the opportunity to act as more of a pop up concept that brings paint parties directly to people&rsquo;s homes.&rdquo;

With that idea, Courtney and Bridges launched <a href="http://pipfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=pretty-in-paint-parties-stands-out-in-the-increasingly-popular-industry-by-bringing-art-classes-directly-to-consumers-11584" target="_blank" rel="nofollow" target="_blank">Pretty in Paint Parties</a>. They reached out to their friend, who happened to be an artist, and organized an event for their neighbors and friends at one of their homes. Right away, the idea caught on in their local community&mdash;word spread about the event, and they were fielding requests from people to host paint parties of their own. Recognizing that they had tapped into a business with strong growth potential, the pair decided to expand through franchising with the help of local owners and artists.

&ldquo;It became clear that our approach to hosting paint parties was something that consumers were looking for. And bringing classes and events directly into homes and businesses has been a huge point of differentiation for us as we continue to expand&mdash;there isn&rsquo;t anything else like it in the industry,&rdquo; said Bridges. &ldquo;Pretty in Paint Parties is designed to create a unique experience for every customer that hires us. By allowing hosts to choose the specific painting that they&rsquo;d like to complete and tailoring every class to the guests present, we&rsquo;re able to go above and beyond that of a traditional paint party company.&rdquo;

Today, Pretty in Paint Parties has two franchise locations that are currently up and running in New Jersey in addition to its original corporate unit. The brand is also in the process of opening up a location in Pennsylvania, with more franchise agreements expected to be signed in the months ahead.

That rapid growth as an emerging franchise brand is due to Pretty in Paint Parties&rsquo; unique positioning within the industry as well as its flexible and supportive business model. And as demand for convenient paint parties continues to climb across the country, Pretty in Paint Parties is planning to capitalize on its mobility. The brand is already moving beyond hosting parties in people&rsquo;s homes&mdash;last year, Pretty in Paint Parties even brought its concept to Pepsi&rsquo;s corporate headquarters.

Going forward, Courtney and Bridges say that their ability to adapt their business model to any situation or location will continue to fuel their development efforts. In addition to standing out to entrepreneurs and artists as a brand with strong growth potential, consumers are also seeing the value in its personal approach to paint parties that ensures they have a positive experience during their event.

&ldquo;Even though we&rsquo;re still breaking into the franchising industry, our current owners are receiving incredibly positive feedback from their customers. And business is booming&mdash;our franchisees and artists are incredibly busy fielding requests to host parties in their local communities,&rdquo; said Courtney. &ldquo;We&rsquo;re looking forward to building on that strong momentum as we establish a presence in new markets throughout 2017.&rdquo;

Pretty in Paint Parties Stands Out in the Increasingly Popular Industry by Bringing Art Classes Directly to Consumers

1851 Franchise

Instead of being limited by one specific brick and mortar location, the brand is hosting paint parties for consumers and businesses where it’s most convenient for them.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

pretty-in-paint-parties-stands-out-in-the-increasingly-popular-industry-by-bringing-art-classes-directly-to-consumers

BooXkeeping

BooXkeeping Welcomes New Franchisees Alejandra Hernandez and Sandrine Rattier in San Diego, California

booxkeeping-welcomes-new-franchisees-alejandra-hernandez-and-sandrine-rattier-in-san-diego-california

TruBlue Home Service Ally

TruBlue and Lifewise Partner To Deliver Safer, Healthier Homes for Seniors

trublue-and-lifewise-partner-to-deliver-safer-healthier-homes-for-seniors

Keke's Breakfast Cafe

Keke’s Sets Sights on Columbus for Franchise Growth

kekes-sets-sights-on-columbus-for-franchise-growth

Fitness Premier

Fitness Premier Enters Montana with First Conversion Deal in Bozeman

fitness-premier-enters-montana-with-first-conversion-deal-in-bozeman

Strategic Franchising

What Makes a Franchise Opportunity Stand Out with Strategic Franchising Systems?

strategic-franchising-systems-franchise-opportunity-insights

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

houses, Why Top Franchises of 2025 Outperform Independent Businesses

Why the Top Franchises of 2025 Outperform Independent Businesses

how-franchises-outperform-independent-business-2025-tech-data

Photo of Happinest Brands teams standing together in front of branded vehicles

Happinest Brands Continues Strong 2025 Trajectory With Major Q3 Growth and Strategic Wins

happinest-brands-q3-franchise-growth

Franchise Owners Step Up To Support Communities During Government Shutdown - 1851 Franchise

Franchise Owners Step Up To Support Communities During Government Shutdown

franchise-community-support-shutdown

Slim Chickens Opens R&D Center at World Headquarters To Drive Menu Innovation

slim-chickens-rd-center-fayetteville

Nearly 40% of Americans Are Eating Out Less as High Prices Redefine Dining Habits

nearly-40-of-americans-are-eating-out-less-as-high-prices-redefine-dining-habits

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

Woof Gang Bakery & Grooming Franchise Costs, Fees, Profit and Data for 2025

woof-gang-bakery-grooming-franchise-costs-fees-profit-and-data

The Decision To Franchise: A Founder’s Playbook From Bee Organized’s Kristen Christian

the-decision-to-franchise-a-founders-playbook-from-bee-organizeds-kristen-christian

Why Franchise Due Diligence Is Like Marriage: An Interview with Joe Manuszak of UNITS Moving and Portable Storage

joe-manuszak-franchise-due-diligence-units-portable-storage

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

Pretty in Paint Parties Stands Out in the Increasingly Popular Industry by Bringing Art Classes Directly to Consumers

MORE STORIES LIKE THIS