1851

Each year, the body-waxing segment claims an increasingly larger chunk of the $445 billion beauty industry, and for the past five years,<a href="https://www.lunchboxfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=profiles-in-franchise-development-debi-lane-of-lunchboxwax-2707960" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank"> LunchboxWax</a> has been offering a doorway into that lucrative segment for franchisees. 

With more than 35 locations in markets all across the U.S., LunchboxWax boasts an unusually large footprint for a young emerging franchise, and the brand is making a concerted push to build on its momentum, offering a number of<a href="https://www.lunchboxfranchise.com/process/financing/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=profiles-in-franchise-development-debi-lane-of-lunchboxwax-2707960" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank"> financing options for new franchisees</a>.

As the brand continues to grow, we talked to LunchboxWax&rsquo;s founder and CEO, Debi Lane, to learn why franchising has been such a good fit for her business and what she would change about the industry if she could.

When did LunchboxWax decide to franchise?

LunchboxWax was founded in 2011 and became a franchisor in 2013. The motivation was really twofold: to empower more people to feel beautiful in their bodies while also providing opportunities for business ownership. 

What do you love about franchising?

The people! We&rsquo;re a culture-first company, which isn&rsquo;t necessarily the industry norm. We&rsquo;re intentional in all we do, and we are passionate about sharing this smart, fun and cheeky brand with the world. I love seeing franchisees take the leap and enjoy the rewards &mdash; financial and professional &mdash; of owning their own business, including the freedom and self-motivation that flows from that. 

Is there anything you wish you could change about the industry?

For us, our employees form the heart of our business. There weren&rsquo;t a lot of business models to follow when it came to building a franchise system that was purpose-driven, not bottom-line driven. We knew that if we executed our model, the bottom line would take care of itself. I am excited and very proud to say that we have achieved this, and we hope that our business model is one that future entrepreneurs who want to start a franchise can follow. I definitely think the business world would benefit from more kindness and more trust. Too often, relationships are transactional rather than relational, including when it comes to supporting employees and franchisees. We support our franchisees every step of the way and are currently developing new technologies to give them even more access to proven tools for success through online training and support.

What&rsquo;s the biggest change you&rsquo;ve noticed in franchising since you started?

One of the biggest changes I have seen is the type of franchises that are popping up. Namely, more lifestyle and consumer-driven brands. Entrepreneurs are seeing the need to really connect and understand consumers, and they are building brands around more relatable services and products. It&rsquo;s very exciting! I think increasingly, people realize that the economy has fundamentally changed. If you want to succeed, you may need to create your own job or business. Especially for people who, like me, did not pursue a more traditional educational path, like a four-year degree, it&rsquo;s important to be able to create the kind of work that reflects your self-worth. 

What makes a great franchisee?

Again, it all comes down to people for me. Our most successful franchisees are self-motivated and passionate people who are committed to an excellent experience for guests and employees. A great franchisee is excited about being in a community of like-minded people where they can have independence without having to start a business from the ground up. They understand that being a part of a franchise system means independence, but also contributing to the greater whole.

What&rsquo;s the number-one thing that sells franchises?

I believe people are initially drawn to our cheeky brand. It was designed to get attention, and the brand is doing its job in that respect. Once we have their attention and they start to understand our culture, that is when the magic happens. People see something big is happening here, and want to be a part of that. But it&rsquo;s important to know that we mean business. We offer a compelling value proposition within our industry and the ability to achieve financial freedom in as little as 90 days with a turnkey opening model. We are poised to open a new salon each week in 2019, and we are continually improving our pricing and distribution to benefit our franchisees.

Profiles in Franchise Development: Debi Lane of LunchboxWax

1851 Franchise

The body-waxing franchise’s founder and CEO on what she loves about franchising.

profiles-in-franchise-development-debi-lane-of-lunchboxwax

Children's Lighthouse

Children’s Lighthouse Ramps Up Growth in First Half of 2025 With Strategic Expansions, Franchise Signings, and New Headquarters

childrens-lighthouse-ramps-up-growth-in-first-half-of-2025-with-strategic-expansions-franchise-signings-and-new-headquarters

Right at Home

Right at Home® Named a 2025 Top Franchise Brand for Multi-Unit Owners by Entrepreneur Magazine

right-at-home-named-a-2025-top-franchise-brand-for-multi-unit-owners-by-entrepreneur-magazine

Dog Training Elite

Dog Training Elite -Tips-to-Ease-Dog Anxiety-for-4th of July- July-2025

Dog Training Elite Shares Tips To Ease Dog Anxiety for 4th of July

tips-to-ease-dog-anxiety-fireworks-4th-of-july

Melting Pot

Photo of interior of Melting Pot restaurant

Lexington Herald Leader: This Restaurant Chain Eyes a Return to Lexington After 10 Years

melting-pot-return-to-lexington

Keke's Breakfast Cafe

Keke's Breakfast Cafe - John and Kimberly Ehrhard - 1851 Franchise

Empowering Leadership, One Pancake at a Time: How John and Kimberly Ehrhard Are Building a Franchise Legacy with Keke’s Breakfast Cafe

john-kimberly-ehrhard-kekes-franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Top 25 Franchise Marketing Leaders: Kelsey McManemin — Vice President of Marketing, HTeaO

top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao

Top 25 Franchise Marketing Leaders: Carol DeNembo — Chief Marketing Officer, Mountain Mike’s Pizza

top-25-franchise-marketing-leaders-carol-denembo-chief-marketing-officer-mountain-mikes-pizza

Brian Curin - Little Kitchen Academy - Franchise Marketing Leaders - 1851 Franchise

Top 25 Franchise Marketing Leaders: Brian Curin — Chief Executive Officer/Chief Marketing Officer, Little Kitchen Academy

little-kitchen-academy-marketing-leader-brian-curin

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

Profiles in Franchise Development: Debi Lane of LunchboxWax

MORE STORIES LIKE THIS