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What void does your brand fill, and what inspired you to start?The overhead garage door was invented in 1921, and it hasn’t evolved much mechanically since then. The major change has come from automatic openers. Over two-thirds of all homes have automatic garage doors and everyone relies on them to function properly, but they are often overlooked until they fail. This has resulted in an in-demand industry but a fragmented market, especially for repair work.<a href="https://www.premiumservicebrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=executive-qa-david-raymond-vice-president-of-prolift-garage-doors-2713559" target="_blank" rel="nofollow">Premium Service Brands</a> CEO Paul Flick recognized the in-demand niche market, with garage door services representing a valuable franchise investment. Launched by Flick in 2016, <a href="https://www.premiumservicebrands.com/prolift-garage-doors/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=executive-qa-david-raymond-vice-president-of-prolift-garage-doors-2713559" target="_blank" rel="nofollow">ProLift Garage Doors</a>, one of the Premium Service Brands franchises, performs repair, replacement, installation and servicing of overhead garage doors and loading dock components for residential and commercial clients. Since being acquired by PSB, ProLift Garage Doors has made a name for itself through its commitment to customer service as well as industry expertise.&nbsp;What are some of the brand’s differentiators?For one, the business is resilient as it offers a service for a critical appliance in the home. Even if homeowners aren’t maintaining the home, they’re still maintaining the garage door. Therefore, this is a year-round business model. Regardless of the economy, professional garage door technicians are sought after by homeowners and business owners alike, meaning ProLift owners can take advantage of the brand’s in-demand garage door franchise opportunity. Overall, we’ve seen revenue and franchise growth across the board, even during the COVID-19 pandemic.ProLift Garage Doors offers franchisees a business opportunity with low overhead costs, solid growth potential and brand credibility. Even better, running a ProLift Garage Door franchise offers owners the flexibility to operate from their home or a small office while scaling their business at their own pace.&nbsp;Another differentiator is our support infrastructure. Franchisees have access to a national call center for easy booking. We have the technology in place to ensure that the booking process is streamlined and smooth for our franchisees. Plus, our franchise owners are not expected to be technicians themselves — we’re able to book directly with our technicians which means the owner is not responsible for the daily operation of the business.When it comes to our services, <a href="https://www.proliftdoors.com/commercial/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=executive-qa-david-raymond-vice-president-of-prolift-garage-doors-2713559" target="_blank" rel="nofollow">ProLift Garage Doors initially focused on commercial</a> business, but last year we <a href="https://www.proliftdoors.com/residential/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=executive-qa-david-raymond-vice-president-of-prolift-garage-doors-2713559" target="_blank" rel="nofollow">shifted our focus onto residential clients</a>. We wanted to create a more stable income model for our owners while allowing them to keep commercial work as an additional revenue stream. Most of our competitors in the garage door industry go in and immediately sell a new door to consumers, <a href="https://www.proliftdoors.com/residential/garage-door-repair/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=executive-qa-david-raymond-vice-president-of-prolift-garage-doors-2713559" target="_blank" rel="nofollow">but most doors can be repaired to like-new condition for a fraction of the cost</a>. This model is more profitable for franchisees and more affordable for the consumer. We are able to help homeowners save money while operating a more competitive business model.The average ProLift Garage Door franchise location features two to five technicians. This allows for very low overhead costs, as the compensation is directly tied to staff performance and the material costs are tied to the jobs.&nbsp;What are your short-term and long-term growth goals?&nbsp;Our immediate strategy is to ensure that our franchisees are seeing profitability and are able to reach their financial goals. If we have happy franchise owners, they will communicate that validation to those that are looking to invest in a franchise.&nbsp;ProLift Garage Doors is still growing, but our end goal is to be the number-one choice for customers when they need a garage door solution. ProLift Garage Doors exists in a highly fragmented industry dominated by small mom and pop operations.&nbsp;What were some learning opportunities that the brand leveraged to get where it is now?&nbsp;Thanks to the backing and industry experience of our parent company, Premium Service Brands, we’re quick to adapt to new challenges. For example, COVID-19 has allowed us to develop new enhancements to our business model. Garage door services have been identified as an essential service, so out locations needed these enhancements to continue safe operations during the pandemic.With six growing and respected home service franchises in its portfolio, Premium Service Brands knows how to set franchisees up for success. The business model has been perfected over four decades of operation, and the corporate team helps owners implement the proven system. Franchisees have all the resources they need to boost sales, recruit and retain employees, incorporate the latest technology and provide the best customer service in the industry.&nbsp;What are some of the brand’s most important milestones over the past five years?&nbsp;When I first joined the brand, I was able to bring on new vendors, which was a very important milestone. Some of these new vendors include Scorpion as our marketing vendor and Marentec Openers as our garage opener vendor. Another milestone would be bringing on Will Faulkner as our Lead Coach. He has extensive experience in the industry, and we are able to leverage that expertise to build marketing strategies, adapt our business model and support growth.&nbsp;What does your ideal franchisee look like?ProLift Garage Doors is looking for business owners — entrepreneurs who are good at managing KPIs and who understand how to hit their goals. We prefer our franchisees do not operate as owner-operators. Instead, they should be owners capable of leading a team of employees and working on growing their business through marketing, network opportunities and staff accountability. As opposed to garage door experience, we prefer owners with a sales background, such as account management or medical sales. We want franchisees who know how to attract, inspire and manage top talent. If the staff believes in the owner’s mission, they will want to follow their lead. We want franchise owners and team members who believe in our brand’s vision.&nbsp;How does ProLift Garage Doors support franchisees?We help franchisees set goals and build marketing plans, by hosting a weekly call with all of our franchise partners and business coaches to discuss a designated topic. It’s an hour long call in which franchise owners can connect and learn from one another. Also, the leadership team makes sure to be accessible 24/7 for our franchise owners and technicians. We help with pricing support and offer frequent insight into best practices.&nbsp;This support infrastructure also includes training and guidance from the corporate leadership team, digital marketing and local advertising research, access to a national call center for booking, established brand presence and credibility, vendor partnerships, franchise management resources, communication with the network of home service franchisees and a culture of honesty, integrity and respect.What franchise growth plans does the brand have in the coming years?In the next few years, we’re hoping for exponential growth. We have seen significant growth year-over-year — the brand is on pace to have doubled its units by the end of 2020 and we want to continue that trajectory over the next three years.&nbsp;Now, ProLift Garage Doors is looking for qualified owners to help expand its network of franchisees and <a href="https://www.premiumservicebrands.com/available-territories/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=executive-qa-david-raymond-vice-president-of-prolift-garage-doors-2713559" target="_blank" rel="nofollow">bring these winning services to available territories</a>. The brand has identified several target markets for growth in 2020, including Phoenix, Arizona; Nashville, Tennessee; San Antonio, Texas; Memphis, Tennessee and Columbia, South Carolina.For more information of franchising with ProLift Garage Doors, visit: <a href="about://blank?utm_source=1851franchise.com&utm_medium=article&utm_campaign=executive-qa-david-raymond-vice-president-of-prolift-garage-doors-2713559" target="_blank" rel="nofollow">https://www.premiumservicebrands.com/prolift-garage-doors/</a>

Executive Q&A: David Raymond, Vice President of ProLift Garage Doors

1851 Franchise

The Vice President of ProLift Garage Doors gives the lowdown on the industry-leading garage door repair and installation brand.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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Woofie's

Woofie's Wraps Up 2025 With 25 Franchise Deals Signed, Expanding Into Major Metros Across the U.S.

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Your Pet’s Life Is Busy, Too. Woofie’s Makes Care Easy

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Woofie’s Is Building the Full-Service Pet Care Franchise for Modern Pet Parents and Authority Brands Is Accelerating the Momentum

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urSwim

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Why urSwim’s Swim Lesson Model Is Built to Withstand Economic Downturns

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America's Swimming Pool

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America’s Swimming Pool Company Celebrates Franchise Growth and Excellence at 2026 Owners Conference

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Why Skilled Trades Are Emerging as the Economy’s Most AI-Resilient Careers

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The Penny Shortage Is Creating a New Risk for QSR Franchise Systems - 1851 Franchise

The Penny Shortage Is Creating a New Risk for QSR Franchise Systems

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Large Domino’s Franchisee Files for Chapter 11 Bankruptcy

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Design with Precision Garage Door Service team members

RF Investment Partners and Burlington Capital Join Forces to Acquire Top Precision Garage Door Franchise

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Private Equity Fuels Jiffy Lube’s Next Chapter as Monomoy Strikes $1.3 Billion Deal

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Franchise Opportunity Deep Dive: A fast-casual restaurant brand serving made-from-scratch sandwiches, salads, soups and pizzas rooted in Southern hospitality.


Newk’s Eatery Franchise Costs, Fees, Profit and Data for 2026

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Amada Senior Care Franchise Costs, Fees, Profit and Data for 2026

Franchise Opportunity Deep Dive: Amada Senior Care is a non-medical home care, assisted living placement, and related senior-support services with multiple revenue streams.

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Visiting Angels Franchise Costs, Fees, Profit and Data for 2026

Franchise Opportunity Deep Dive: Visiting Angels is a senior home care franchise focused on in-home support for seniors and individuals with disabilities.

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Sparkle Dog Care Franchise Costs, Fees, Profit and Data for 2025

Franchise Opportunity Deep Dive: Sparkle Dog Care is a membership-based pet grooming franchise that blends wellness-focused hygiene services with small-box retail and community engagement.

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How much can franchisees make? It’s a question many prospective owners ask before investing in a franchise. While earnings tend to be driven by variables such as industry, location and general management skills, a proper understanding of the key factors driving profitability can help franchise owners develop expectations that are realistic.&nbsp;Multi-unit franchisee&nbsp;<a href="https://www.linkedin.com/in/mangesh-patel-9368569/">Mangesh Patel</a>, who’s readying the launch of six&nbsp;<a href="https://www.beefobradysfranchise.com/">Beef ‘O’ Brady’s</a> restaurant locations in the Macon, Georgia area, shares insights from his franchising experience.<h2>Understanding Franchise Income</h2>Keeping operational costs in check can have a major impact on overall earnings. Taking a proactive approach to expenses such as food and labor, as well as payroll and scheduling, can help align actual franchise income with general expectations for the business.“I just had a meeting with a couple of people, and they said, ‘You talked about a 25% profit margin, but I’m only doing 12%.’ So, I looked at the figures they sent me,” Patel said. “Their&nbsp;<a href="https://1851franchise.com/calculate-restaurant-franchise-profit-2730476">restaurant</a> food cost was running at 37%, which should be around 30%. The national average is about 32%. If I do things correctly, my average food cost needs to be at or below 30%. And payroll should run around 18%. But many people run 25 to 28%.”So,&nbsp;<a href="https://1851franchise.com/unraveling-franchise-earnings-how-much-can-you-really-make-2723935">how much can franchisees make</a>? Here are five areas to consider.<h2>Practical Tips for Prospective Franchisees</h2><ol><li>Control Costs From Day One:&nbsp;It’s important to monitor payroll, food and supply costs closely. Overstaffing and inefficiencies can quickly reduce profits.</li><li>Plan For The Opening Surge:&nbsp;Traffic within the first few months of opening is likely to be higher. It’s important to adjust staffing and inventory accordingly, and pay close attention to how those levels change as time goes on.</li><li>Invest In Training:&nbsp;Properly trained workers can help reduce waste and improve overall service, which has a direct effect on net income.</li><li>Understand Your Market:&nbsp;Each market is unique and revenue potential will vary depending upon location, demographics and competition.</li><li>Track Metrics Regularly:&nbsp;Food cost percentages, labor ratios and weekly sales data act as key indicators operations may need to be adjusted.</li></ol><h2>What Profitability Really Comes Down To</h2>Patel notes that if franchise owners manage labor and costs properly, it’s not impossible to achieve strong cash flow even in the first year, bucking some franchising trends.So,&nbsp;<a href="https://1851franchise.com/how-much-can-you-make-as-a-franchise-owner-2724761">how much can franchisees make</a>? While results tend to vary, careful planning, disciplined operations and a proactive approach to assessing initial costs are essential. But by grasping and guiding the elements that drive franchise profitability, franchise owners can maximize overall business earnings, scaling a business that’s sustainable financially over the long term.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How much can franchisees make? This guide explains what drives franchise earnings and how to manage costs, with expert tips from multi-unit owner Mangesh Patel on maximizing your franchise income.

How Much Can Franchisees Make? A Guide for Prospective Franchise Owners

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<a href="https://hardeesfranchising.com/">Hardee’s</a>, a 65-year-old burger chain best known for its Thickburgers and breakfast biscuits, is facing a fast-moving round of closures driven by a franchise dispute rather than a bankruptcy filing.&nbsp;<a href="https://www.inc.com/ava-levinson/hardees-shutting-dozens-restaurants/91282586">Inc. recently reported that</a> 77&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-hardees-franchise-costs-fees-profit-and-data-2721286">Hardee’s</a> restaurants are expected to close within two weeks as one of the brand’s largest franchisees exits the system.&nbsp;According to the report, Hardee’s is suing&nbsp;<a href="https://www.arcburger.com/">ARC Burger</a> — a franchise operator owned by&nbsp;<a href="https://www.highbluffcap.com/">High Bluff Capital Partners</a> — alleging the company fell behind on required payments and other contract obligations. Twenty-eight locations had already gone dark as of late December, with remaining sites scheduled to shutter across eight states: Alabama, Florida, Georgia, Illinois, Missouri, Montana, South Carolina and Wyoming.&nbsp;At the center of the complaint is the franchising “stack” of ongoing fees and pass-through costs that keep a system running. ARC Burger allegedly owes more than $6.5 million, including royalties, advertising fund contributions, technology and training fees, rent and taxes, and that payments stopped in December 2024. Hardee’s also argued in the lawsuit that the franchisee’s cash flow was not being used to bring accounts current.&nbsp;Hardee’s, for its part, is framing the shutdowns as a contractual enforcement issue, not a brand-wide retrenchment. “These closures are a result of ARC Burger’s failure to cure its defaults under its franchise agreements, despite solid sales,” a Hardee’s spokesperson said.&nbsp;The situation highlights a familiar franchising pressure point: unit economics. Inc. reported that Hardee’s operates more than 1,800 U.S. restaurants and that average annual sales per location are less than $1.2 million, well below averages cited for&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-wendys-franchise-costs-fees-profit-and-data-2722520">Wendy’s</a> and&nbsp;<a href="https://1851franchise.com/how-much-does-it-cost-to-buy-a-mcdonalds-franchise-2724654#stories">McDonald’s</a>. Lower volumes can leave franchisees with less room to absorb higher labor, food and occupancy costs while staying current on fees.&nbsp;Hardee’s said it is working to limit fallout for workers and communities and is looking for ways to reopen closed restaurants. For franchising, the next chapter will likely involve finding replacement operators, transferring sites and rebuilding compliance — a reminder that franchise growth depends as much on franchisee solvency and execution as it does on consumer demand.Read the original article&nbsp;<a href="https://www.inc.com/ava-levinson/hardees-shutting-dozens-restaurants/91282586">here</a>.Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="https://www.1851growthclub.com">www.1851growthclub.com</a> and start your journey.

Hardee's Franchise - ARC Burger Lawsuit - 1851 Franchise

The closures stem from alleged unpaid royalties and missed franchise obligations by a major operator, not a broader chainwide collapse for the Hardee’s system.

Hardee’s Lawsuit Targets Franchisee as 77 Restaurants Prepare to Shut Down

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The linear sales funnel is dying. Prospective buyers are no longer filling out a form at first glance and waiting for the phone to ring. They’re doing the majority of the heavy lifting before they even make themselves known to the franchisor. For franchisors, this means one key thing: you must know exactly where candidates spend their time. No guesswork. And you have to adjust your strategy accordingly.And, in today's buyer world, the biggest buzz term is 2026's ride or die for franchise brands – Ai.&nbsp;If you are trying to sell a franchise today, you must meet candidates where they are (four walls, Ai, website, social advertising).&nbsp;Focusing on a strong digital footprint first and then lead generation will help the brand with validation and will lay the foundation for trust before the first conversation even happens. Still, franchisors must know where to find their candidates and be confident the candidates are being sent to the right place.“We consistently see the strongest lead performance from Google Search (paid and organic), social platforms such as Facebook, Instagram and LinkedIn and our franchise development website,” said&nbsp;<a href="https://www.linkedin.com/in/erinlsnyder">Erin Snyder</a>, head of franchise development at&nbsp;<a href="https://handelsicecream.com/handels-franchise/">Handel’s Homemade Ice Cream</a>. “Because all awareness and advertising efforts ultimately funnel candidates to our development site, maintaining a highly optimized, mobile-first web presence is critical for conversion.”<h2>The "Hidden" Channels: Authentic Research via AiSEO</h2>While Google and major portals are often where a candidate might start a broad search, the deep research happens in the shadows. This is where candidates scroll, mindlessly or otherwise, simply observing rather than clicking “apply” immediately; or, ask Ai chatbots about the best franchises to buy, the blind spots, the why nots, and, of course, the whys.Right now, Ai plays a key role in this research stage. Buyers want the truth.&nbsp;For franchisors, this means your content strategy must pivot. It is no longer enough to post stock photos of happy business owners. You must document the journey, showing the behind-the-scenes reality that proves your concept has staying power.<h2>The Pivot From Print to Digital Interactivity</h2>While print media has been a channel for franchise development in the past, its static nature has made it less effective as the buyer’s journey has shifted to digital. Buyers are generally looking for channels that will allow them to click, read and continue the search immediately.“Traditional print media has largely become a thing of the past for franchise development,” Snyder said. “What has been encouraging, though, is seeing many of these publications successfully pivot to digital formats that offer greater interactivity, stronger analytics and far better linkability than print ever could.”This creates a more dynamic experience for the candidate. In addition to a digital article, franchisors can embed a “day in the life” video, for example, or hyperlink a deeper dive on costs and profits for instant validation.This shift also allows franchisors to track return on investment more effectively. Instead of guessing if an article or ad worked, digital publications allow you to see exactly who clicked through, allowing for retargeting and smarter budget allocation.<h2>The Conversion Hub: Your Mobile-First Website</h2>Once a candidate has discovered you on Google, watched your videos on TikTok and read about you in a digital publication, they finally arrive at the destination: your franchise development website.This is the bottom of the funnel, where you will win or lose a candidate. Because all other channels point here, your website cannot just be a digital brochure. It has to be a conversion engine. And crucially, it must work perfectly on a smartphone.The question can’t just be “Do we have a website?” Questions about the website should surround usability and readability. Is navigation easy on a smartphone? Does the site load quickly? Is it readable? If a prospect has to pinch-and-zoom to read your investment costs and financial performance, they will leave.An optimized, mobile-first presence is critical because it serves as the collection point; all other awareness efforts funnel potential franchisees to the site. The user experience here should validate the trust built on other channels. However, accessibility is only half the battle; the content itself must be unsparingly open. The website is the channel where you must prove your value proposition with hard data.“Across all channels, the messaging needs to be clear, concise and consistent,” Snyder said. “Candidates should be able to easily find transparent investment ranges and financial requirements, a clear value proposition, compelling franchisee success stories, key differentiators from competitors and straightforward next steps for how to inquire.”When you treat your website as a transparency engine rather than a gatekeeper, you change the dynamic of the eventual sales call. A candidate who has already consumed your financial data and success stories arrives at the inquiry stage educated and qualified. This allows the development team to skip the basic fact-finding and move straight to strategy and fit.“When a candidate submits an inquiry, the first conversation should build on what the candidate has already learned,” Snyder said “ensuring they understand the opportunity they are considering, clarifying details, personalizing the discussion to their goals and moving them into a structured education process rather than starting from scratch.”<h2>Allocating the Budget: The "Ideal Candidate" Approach</h2>While a presence across multiple channels — from search and social to digital publications — is key, understanding exactly how much to invest in each option is the next hurdle. There is no single, magical approach to budgeting; a brand selling multi-million-dollar franchises needs to develop a presence in different places than a low-cost, mobile franchise will.To spend effectively, you must deeply understand your ideal franchisee profile. Once you know who is investing, you can begin working on where to find them. For example, a high-net-worth investor might be on LinkedIn and reading digital trade journals, while a first-time investor or someone seeking an owner-operator model might be influenced by local Facebook ads.“Franchisors should start by understanding their ideal franchisee profile and then allocate budget toward the channels where those prospects spend the most time,” Snyder said. “The mix will naturally look different for a high-investment, multi-unit candidate than for a first-time owner-operator. Beyond that, it’s critical to consider overall brand awareness and invest in channels that consistently get both the brand and the franchise opportunity in front of qualified prospects. A balanced approach that supports both awareness and lead capture tends to produce the strongest results.”<h2>Key Takeaways and Next Steps:</h2>Make sure you have a content footprint that answers the top 25 questions asked about your brand in Ai and Google searchs.Review your mobile experience: Open your franchise development site on your phone. If it takes more than three seconds to load or if the "Apply" button is hard to find, fix it immediately.Embrace "lo-fi" video content: You don't need a production crew. Use a smartphone to record "day in the life" videos with your franchisees and post them to social to build authentic trust.Ensure transparency and continuity:&nbsp;Candidates need to be able to find the information they’re looking for, and the experience should be consistent between a social page and a franchise development site. Make sure your value proposition is clear across all channels.Embrace innovation, but don’t count out the classics:&nbsp;Look at the whole picture. Many candidates are exploring opportunities on supplemental platforms like social media or in the results of a Google search, but they’re still looking at the franchise development site, too. Don’t confine yourself to the “old reliable” methods, but don’t leave them behind, either.Budget by persona, not platform: Don't just "do Facebook ads." Define exactly who your buyer is, and spend your money only on the channels where that specific person consumes content.For more information on franchise growth channels, check out these related stories on 1851 Franchise:<ul><li><a href="https://1851franchise.com/how-to-use-social-media-marketing-to-promote-your-franchise-2727185#stories">How To Use Social Media Marketing To Promote Your Franchise</a></li><li><a href="https://1851franchise.com/building-a-franchise-website-that-converts-key-features-and-best-practices-2727363#stories">Building a Franchise Website That Converts: Key Features and Best Practices</a></li><li><a href="https://www.youtube.com/watch?v=vlfduHqGy7I">How to Sell Franchises | The Buyer Persona</a></li></ul>

To succeed in the shifting landscape, franchisors must understand the buyer’s journey, identify the ideal franchisee profile, and build a digital presence that meets candidates where they are.

Executive Q&A: David Raymond, Vice President of ProLift Garage Doors

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