How ProLift Garage Doors Give Franchisees a Lift Toward Achieving Their Business Dreams

Franchisees can open the door to a brighter future with the brand’s premium repair and installation services, strong support infrastructure and innovative technology — all of which have resulted in a strong increase in year-over-year sales. 

Acquired by Paul Flick in 2015, ProLift Garage Doors, one of the Premium Service Brands franchises, performs repair, replacement, installation and servicing of overhead garage doors and loading dock components for residential and commercial clients. Flick recognized an in-demand niche market, with garage door services representing a valuable franchise investment. Since being acquired by PSB, ProLift Garage Doors has made a name for itself through its commitment to customer service as well as industry expertise. 

“The garage door was invented in 1926, and it really hasn’t evolved much since then,” said David Raymond, Vice President of Operations & ProLift Garage Doors. “The difference is that now, with two-thirds of all homes having garage doors, everyone needs them to function properly, but they are not paid much mind. This has resulted in an in-demand industry but a fragmented market, especially for repair work.”

ProLift Garage Doors offers franchisees a business opportunity with low overhead costs, solid growth potential and brand credibility. Even better, running a ProLift Garage Door franchise offers owners the flexibility to operate from their home or a small office while scaling their business at their own pace. Regardless of the economy, professional garage door technicians are sought after by homeowners and business owners alike, meaning ProLift owners can take advantage of the brand’s in-demand garage-door franchise opportunity.

“ProLift’s competitive advantage is our affordable range of services — consumers like the idea of repair work rather than installation or construction during economic downturns,” said Will Faulkner, brand lead. “With garage doors becoming more and more popular as the primary entrance to the house, the increased usage is resulting in the need for more repair work. Plus, homeowners want to ensure that their home is secure and has curbside appeal. Garage doors are a main part of that equation.”

ProLift Garage Doors offers both residential and commercial services. With PSB’s 40 years of experience and a serious focus on customer satisfaction, homeowners can trust the brand for all of their garage door service needs. When it comes to installation, franchisees can help homeowners choose a new garage door with an interactive design tool. ProLift Garage Doors also sets itself apart by offering a wide array of garage door repair services, including spring replacement, track repair, opener repair, panel repair and garage door tune-up. The brand’s service technicians are extensively trained on all makes and models of garage doors and garage door openers. Customers have the ability to receive virtual estimates prior to the repair. Additionally, all of the service technicians have fully stocked trucks so that they may complete repairs that very same day.

“ProLift Garage Doors used to be primarily commercial-based, but last year we shifted our focus onto residential business,” said Faulkner. “We wanted to create a more stable income model for our owners while allowing them to keep commercial work as an additional revenue stream. Most of our competitors in the garage door industry go in and immediately sell a new door to consumers, but most doors can be repaired to like new condition for a fraction of the cost. We are first and foremost looking to help homeowners save money. This model is more profitable for franchisees and more affordable for the consumer.”

The brand's commercial customers can be confident that the crucial moving components of their business are in great hands, including repair and replacement on garage doors, springs and tracks, openers and panels, commercial dock and end-of-dock levelers, sectional, rolling steel and high-speed doors and more. The highly skilled commercial technicians know what it takes to keep the business running and will always get the job done right the first time.

With six growing and respected home service franchises in its portfolio, Premium Service Brands knows how to set franchisees up for success. The business model has been perfected over four decades of operation and the corporate team helps owners implement the proven system. Franchisees have all the resources they need to boost sales, recruit and retain employees, incorporate the latest technology and provide the best customer service in the industry. 

This support infrastructure also includes training and guidance from the corporate leadership team, digital marketing and local advertising research, access to a national call center for booking, established brand presence and credibility, vendor partnerships, franchise management resources, communication with the network of home service franchisees and a culture of honesty, integrity and respect.

“We train franchisees in making sure that everyone is prepared to provide the best customer experience possible,” said Faulkner. “We track net promoter scores and analyze how each location is operating on a unit level. We are also very focused on customer renewals. In the garage door industry, most of our competitors fail to provide a high level of customer service. At ProLift, we place emphasis on an exceptional customer experience while providing a service that saves our customers money and builds a strong referral network.”

Now, ProLift Garage Doors is looking for qualified owners to help expand its network of franchisees and bring these winning services to available territories. The brand has identified several target markets for growth in 2020, including Phoenix, Arizona; Nashville, Tennessee; San Antonio, Texas; Memphis, Tennessee and Columbia, South Carolina.

“Ideal ProLift Garage Doors franchisees do not need to have past garage door experience. We prefer our franchisees did not operate as owner-operators,” said Faulkner. “Instead, they should be owners capable of focusing on KPIs, leading a team of employees and working on growing their business through marketing, network opportunities, and staff accountability. The average ProLift Garage Door franchise location features two to five technicians. This allows for very low overhead costs as the compensation is directly tied to staff performance and the material costs are tied to the jobs. Established owners have been seeing record-setting success, including 20% YOY increase in sales.”

That success is a big part of why so many entrepreneurs are flocking to ProLift Garage Doors — the brand is on pace to have doubled its units by the end of 2020. With a proven business model, the backing of an experienced parent company and an in-demand service, the future is very bright for franchisees eager to open the door to their new future.

For more information of franchising with ProLift Garage Doors, visit: https://www.premiumservicebrands.com/prolift-garage-doors/