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Terrance Roberts Joins Premium Service Brands as VP of Franchise Development for ProLift Garage Doors

With the residential home services segment booming, Roberts’ goal is to bring qualified, growth-minded entrepreneurs into the system to represent the ProLift Garage Doors brand.

ProLift Garage Doors, backed by the leader in home services franchising, Premium Service Brands, performs repair, replacement, installation and servicing of overhead garage doors and loading dock components for residential and commercial clients. Since being acquired by PSB in 2015, ProLift Garage Doors has made a name for itself through its commitment to customer service as well as industry expertise. Now, the brand is expanding its leadership team with the hire of Terrance Roberts as vice president of franchise development to promote growth through franchising.

“I’ve been in the franchising industry for three years this month,” said Roberts. “In 2017 I joined the Premium Service Brands team as a franchise development manager and experienced great success with them. After transitioning to the nonprofit world for a while, I was contacted earlier this year by Premium Service Brands and asked to return as the vice president of franchise development for ProLift Garage Doors, a brand that has been exploding in popularity.”

In this new role, Roberts’ main responsibility will be to work with franchise consultants and the marketing department to nurture leads and bring qualified entrepreneurs into the system. Roberts notes that his overall goal is to bring great people onto the team to represent the ProLift Garage Doors brand.

“ProLift Garage Doors stands out as a franchise opportunity because of its executive model,” said Roberts. “As a ProLift owner, you are working on your business, not in it. In addition, we have been able to roll out some amazing technology platforms, systems and processes to really drive those KPIs, hold staff accountable, analyze P&L and oversee marketing and advertising. This robust model allows prospects to focus on scaling their business in the niche market of residential repair service.”

When it comes to his development goals for 2021, Roberts notes that he'd love to bring a minimum of 30 new ProLift Garage Door operators into the system.

“Numbers are great, but I am more focused on working with the consultants and marketing department to generate excitement and find the best people to bring onto the team,” said Roberts. “It is all about having balanced relationships, and we want the franchise owner, the staff and the customer to be happy. When those three things come together, we are happy.” 

Other recent franchise development leadership hires for Premium Service Brands include Kelly Trim, vice president of franchise development for Maid Right and Luke Schulte, vice president of franchise development for Premium Service Brands.

With these new franchise development leaders, Premium Service Brands is ready to continue its expansion across the U.S. and Canada. 

“ProLift Garage Doors is still growing, but our end goal is to be the number-one choice for customers when they need a garage door solution,” said Premium Service Brands CEO Paul Flick. “ProLift Garage Doors exists in a highly fragmented industry dominated by small mom-and-pop operations, and as activity surges in the home services segment following the COVID-19 pandemic, we are looking for qualified owners to help expand our network of franchisees and bring these winning services to available territories. Across all of our brands, these new franchise development leaders will help support growth as we continue to find qualified prospects to join the Premium Service Brands family.”

On average, the total all-in initial investment for a ProLift franchise ranges from $101,375 to $142,000. For more information about franchising with ProLift Garage Doors, visit:

*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.