PSB’s Owner Experience Program Gives New Handyman Pro Franchisees an Inside Look at the Business

After a year that compelled people to stay at home and notice all the flaws and imperfections of their houses, Handyman Pro, the home repair and maintenance franchise under the Premium Service Brands umbrella, has seen an impressive 76% increase in Q2 sales versus Q1 sales. Now, following a private equity investment by Susquehanna Private Capital, Handyman Pro is ready to ride that momentum and roll out several advancements to its franchise system. 

Premium Service Brands’ Owner Experience Program, for example, is an innovative new learning experience the team created with the goal of teaching incoming franchisees leadership and higher-order decision making skills. With the help of tech companies Mursion and VIRTI, Premium Service Brands is developing a platform for incoming owners to practice estimates, sales calls, hiring and recruiting in a virtual reality and role playing setting.

“We have been aggressively growing all of our PSB concepts over the past few years, and this investment will allow us to build out Handyman Pro’s infrastructure and business model so we can continue to find new ways to support our incoming owners and position them for success,” said CEO Paul Flick. “The Owner Experience Program is one of the many new improvements we are making to our system to help us recruit, develop and support the very best franchisees for each of our brands.”

Premium Service Brands also plans to unveil a newly designed learning and development center, which will be formatted with instructor-led classrooms to encourage collaboration and optimize the experiential-based onboarding process. Here, incoming Handyman Pro franchisees will learn all about the brand’s streamlined business model, low overhead costs and flexible operations.

Once franchisees are up and operating, Handyman Pro offers a built-in suite of robust franchisee support services, which cover everything from operations to staffing. Franchisees are also assigned business coaches who hold regular calls with owners to cover goal setting, P&L reviews, hiring and bookkeeping. Best of all, to streamline the administrative side, PSB’s full-service contact center takes care of all leads, scheduling and estimates.

“I have a coach, and every week we sit down and go over the numbers and anything that’s happened that week,” said Gerald Thompson, the owner of Handyman Pro of Northland KC. “Sometimes it’s about recruiting or maybe an issue with bookkeeping, but it can be anything. That has helped me tremendously, and it’s exactly what I was looking for when I got into franchising. I welcome someone looking over my shoulder and challenging me.”

Handyman Pro franchisees also benefit from PSB’s multi-brand roster of home service brands, which includes 360º Painting, Maid Right, ProLift Garage Doors, Renew Crew, Kitchen Wise and Rubbish Works. Each concept was designed from the ground up to complement PSB’s other brands and allow franchise owners to grow vertically, better serve all homeowners’ needs and receive referrals from other PSB owners in the same market.

Now, the Handyman Pro team is actively seeking franchise owners in markets nationwide, including Dallas, Houston, Chicago, Phoenix, San Antonio, Boston, Raleigh and more.

“The home improvement industry is booming, and Premium Service Brands has done the legwork to offer the franchise opportunity for 2021,” said Iric Wexler, PSB’s Chief Development Officer. “When an entrepreneur invests in Handyman Pro, we invest in them with training, support and the chance to easily build their portfolio. The home improvement industry will always be a thriving segment, and we work hard to ensure Handyman Pro keeps pace as a solid and lucrative franchise investment with new franchisee benefits like our Owner Experience Program.”

The initial investment to open a Handyman Pro ranges from $103,850 to $147,500, including $65,000 that must be paid to the franchisor or affiliate. For more information on franchising with Handyman Pro, please visit: https://www.premiumservicebrands.com/handyman-pro/.