Franchise News
QSR: Can Baby Boomers Save the Fast-Food Industry?
Recent research shows that consumers who are 50 or older will make up 62 percent of fast-food consumption.
Major fast-food chains like McDonald’s that are struggling this year have good reason for a new marketing approach, now that research showing a majority of fast-food consumers are baby boomers, meaning 50 years and older. According to MRI research from spring 2016, 62 percent of fast-food consumers over the next 10 years will come from baby boomers. In a time where businesses have been aiming focus towards millennials, this is big news.
QSR Magazine broke down three ways that marketers can shift their gears when trying to reach a different target audience: focusing on quick service, providing healthy menu options and making it easy for grandparents to take their grandchildren to a fast-food restaurant.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
