Franchise News
QSR: Chipotle Continues to Refresh Brand with New Board Hires
After a stressful year, Chipotle brings on new board members to shake things up.
Chipotle faced a lot of challenges this year, like contamination issues, employee dissatisfaction and an overall lack of confidence. To help the brand hit refresh, the mexican grill named four new members to its board of directors: Paul T. Cappuccio, Robin S. Hickenlooper, Ali Namvar, and Matthew Paull.
“Chipotle has enjoyed extraordinary success for most of our 23-year history, and it is important to us that we structure the company to enjoy similar success in the future,” says Steve Ells, founder, chairman and CEO of Chipotle. “The addition of these new directors strengthens our board of directors, and gives us the oversight, accountability and leadership we need as we continue our efforts to reestablish Chipotle as the leader we have been for much of our history.”
Click here to read more and to learn about each of the new board members’ backgrounds.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
