Franchise News
QSR: Chipotle Tabs New Advertising Agency
After one of the fast casual’s rockiest years yet, Chipotle calls on a new agency for help.
After considering 20 potential agency partners, Chipotle announced their plans to partner with two agencies, Venables Bell & Partners (to take on advertising duties) and MullenLow Mediahub (to take on media planning and buying).
“After considering some extremely talented agencies, we decided that retaining two best in class partners to work with us on the advertising and media roles gave us the best combination of talent to help us as we continue to evolve our marketing programs,” says Mark Crumpacker, chief marketing and development officer at Chipotle. “Venables impressed us from the beginning with their insights and ability to translate our strategy into really compelling advertising, while Mediahub demonstrated extraordinary analytic and media targeting capabilities. Working together with our internal marketing team and these new agency partners positions us well to improve the impact of our marketing programs over the coming months.”
According to QSR, Chipotle will continue working with current agency GSD&M through the duration of the “Ingredients Reign” campaign.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
