Franchise News
QSR: How Healthy Pizza Became a Reality in Quick Service
As demand for healthy food in the fast casual space increases, even pizzas are getting a makeover.
Given how the demand for healthy food options have increased in the fast casual industry, it comes as no surprise that pizza brands are jumping on board, too. For those who are struggling to think of pizza as ever being healthy, the pizza industry is, in many ways, changing the idea of what healthy is: no longer does it mean low-fat, low-carb or low-calorie, but now it’s shifting towards customizable, whole grain and organic.
“People want healthier choices. They want to know more about the ingredients being used,” Nicole Quartuccio Ring, vice president of nutrition strategy for restaurant nutritional analysis experts Healthy Dining Finder, told QRS. “And it’s not just a fad. This is going to become the new way consumers eat and choose the restaurants they go to.”
As smaller chains create concepts based around health-conscious pizza, even major brands like Papa John’s are investing to get rid of ingredients like artificial colors and corn syrup.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
