Arby's offers tips for improving the success of a company's drive-thru.
With many consumers choosing to take meals to go, it is important for restaurants to streamline their drive-thru process. In a recent article in QSR Magazine, Arby's offered tips for improving the success of a company's drive-thru.
The brand recommends labeling packaging in a clear, simple way to make it easier for team members to quickly fill the order. Companies should also use high quality technology to ensure the exchange between customer and employee is clear. Above all, the company believes that the guest should feel satisfied by the experience and in control.
Arby's COO, John Bowie said, "At so many drive thrus, the focus is almost entirely on speed, as it’s the most tangible and measurable. Our growth and our success over the last several years has been the product of our high-quality food, friendly service, accurate orders, and respectfully urgent speed—and that goes for both dine-in and drive thru."
Read the full article here.