The brand is in the process of streamlining it's menu and incorporating a new drive-thru design for stores.
Dunkin’ Donuts has seen a 8.3 percent revenue increase in the third quarter, following its decision to focus on being an on-the-go brand. According to a recent article in QSR Magazine, roughly 60 percent of these sales occurred in the morning hours.
The brand is in the process of streamlining its menu and incorporating a new drive-thru design for stores. “Simplification will continue to be a cultural mindset for our system,” said president David Hoffman.
In order to become a more beverage centered company, Dunkin’ Donuts held a promotion called Sip.Peel.Win., which encouraged customers to purchase hot coffee. Messaging surrounding value for the bacon, egg and cheese croissant also contributed to driving morning sales.
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