QSR Magazine: Dunkin' Donuts' Morning Focus Is Paying Off

Dunkin’ Donuts has seen a 8.3 percent revenue increase in the third quarter, following its decision to focus on being an on-the-go brand. According to a recent article in QSR Magazine, roughly 60 percent of these sales occurred in the morning hours.

The brand is in the process of streamlining its menu and incorporating a new drive-thru design for stores. “Simplification will continue to be a cultural mindset for our system,” said president David Hoffman.

In order to become a more beverage centered company, Dunkin’ Donuts held a promotion called Sip.Peel.Win., which encouraged customers to purchase hot coffee. Messaging surrounding value for the bacon, egg and cheese croissant also contributed to driving morning sales.

Read the full article here.