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QSR Magazine: Food Trucks Drive Global Food To U.S. Fast Casuals
Food trucks offer inspiration to American fast casual restaurants.

Franchise News
SPONSORED
Food trucks offer inspiration to American fast casual restaurants.

Street vendors can give you real insight into what a country’s food is really like. They provide quick, tasty, and affordable grub for residents and tourists. According to a recent QSR Magazine article, food carts and trucks give operators a cheaper entry into the restaurant industry and have been a popular option since the beginning of the Great Recession when operators struggled to get capital. Once food trucks see popularity, they can expand into brick and mortar location restaurants or even chains.
“Because the cost is significantly lower than brick and mortar, you can do things differently,” says Ross Resnick, founder of Roaming Hunger. “It gives you the opportunity to take more risk or have more menu flexibility.”
Food trucks are a great way to introduce and new food concepts to the masses and test out how well they will be received. The largest food truck category in Roaming Hunger’s networks—tacos—have become a staple in America.
Vietnamese pho, Turkish kebaps, and Spanish pinchos are all taking off in the international food truck scene, and it is only a matter of time before they make their mark on the fast casual industry.
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About the Author
Brigit Larson is an 1851 contributor and a graduate of the University of Wisconsin-Madison